Bell, J. J., Thomaz, F., & Stephen, A. T. (2025). Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising. Journal of Marketing, 89(4), 99. https://doi.org/10.1177/00222429241302808
Παραπομπή σε μορφή Chicago (17η εκδ.)Bell, J. Jason, Felipe Thomaz, και Andrew T. Stephen. "Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising." Journal of Marketing 89, no. 4 (2025): 99. https://doi.org/10.1177/00222429241302808.
Παραπομπή σε μορφή MLA (9th εκδ.)Bell, J. Jason, et al. "Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising." Journal of Marketing, vol. 89, no. 4, 2025, p. 99, https://doi.org/10.1177/00222429241302808.
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