CHANEL ET MAZARINE MAGNIFIENT L'USINE.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Τίτλος: CHANEL ET MAZARINE MAGNIFIENT L'USINE.
Alternate Title: CHANEL AND MAZARINE MAGNIFY THE FACTORY.
Συγγραφείς: ESNAUD-VICTOR, ÉMILIE
Πηγή: Stratégies. 12/2/2021, Issue 2108, p12-13. 2p.
Θεματικοί όροι: *Communication, *Perfumes industry, *Temporary stores, *Electronic commerce, Perfumes, WebGL (Computer program language)
Εταιρία/Οντότητα: Chanel Inc.
Περίληψη: The article reports that perfumery with its innovative device using webGL technology, Chanel and Mazarine are bringing fresh air to the sector's communications. Topics include Chanel Factory 5 wins the Grand Prix Stratégies du luxe 2021, to mark the centenary of its iconic perfume; and codes of manufacturing and the production chain, available in pop-up stores with digital experience in the form of experiential and e-commerce site was created in collaboration with the Mazarine agency.
Βάση Δεδομένων: Business Source Index