Periodical
CHANEL ET MAZARINE MAGNIFIENT L'USINE.
| Τίτλος: | CHANEL ET MAZARINE MAGNIFIENT L'USINE. |
|---|---|
| Alternate Title: | CHANEL AND MAZARINE MAGNIFY THE FACTORY. |
| Συγγραφείς: | ESNAUD-VICTOR, ÉMILIE |
| Πηγή: | Stratégies. 12/2/2021, Issue 2108, p12-13. 2p. |
| Θεματικοί όροι: | *Communication, *Perfumes industry, *Temporary stores, *Electronic commerce, Perfumes, WebGL (Computer program language) |
| Εταιρία/Οντότητα: | Chanel Inc. |
| Περίληψη: | The article reports that perfumery with its innovative device using webGL technology, Chanel and Mazarine are bringing fresh air to the sector's communications. Topics include Chanel Factory 5 wins the Grand Prix Stratégies du luxe 2021, to mark the centenary of its iconic perfume; and codes of manufacturing and the production chain, available in pop-up stores with digital experience in the form of experiential and e-commerce site was created in collaboration with the Mazarine agency. |
| Βάση Δεδομένων: | Business Source Index |
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