Bibliographic Details
| Title: |
CHANEL ET MAZARINE MAGNIFIENT L'USINE. |
| Alternate Title: |
CHANEL AND MAZARINE MAGNIFY THE FACTORY. |
| Authors: |
ESNAUD-VICTOR, ÉMILIE |
| Source: |
Stratégies. 12/2/2021, Issue 2108, p12-13. 2p. |
| Subject Terms: |
*Communication, *Perfumes industry, *Temporary stores, *Electronic commerce, Perfumes, WebGL (Computer program language) |
| Company/Entity: |
Chanel Inc. |
| Abstract: |
The article reports that perfumery with its innovative device using webGL technology, Chanel and Mazarine are bringing fresh air to the sector's communications. Topics include Chanel Factory 5 wins the Grand Prix Stratégies du luxe 2021, to mark the centenary of its iconic perfume; and codes of manufacturing and the production chain, available in pop-up stores with digital experience in the form of experiential and e-commerce site was created in collaboration with the Mazarine agency. |
| Database: |
Business Source Index |