Leveraging PESTEL: A Roadmap for Joint Action to Embed a Marketplace Inclusion Lens in Market Environment Analysis.

Συγγραφείς: Kipnis, Eva (AUTHOR) e.kipnis@bradford.ac.uk, Mari, Carlo (AUTHOR), He, Junan (AUTHOR), Yoruk, Irem (AUTHOR), Pysarenko, Nataliia (AUTHOR)

Πηγή: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p283-287. 5p.

Θεματικοί όροι: *PEST analysis, *Marketing strategy, *Organizational performance, *Marketing research

LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI.

Συγγραφείς: Dubois, David¹, Hess, Allison R.², Dawson, John³, Jaiswal, Akansh⁴

Πηγή: Harvard Business Review Digital Articles. 6/22/2026, p1-10. 10p.

Θεματικοί όροι: *Marketing mix, *Marketing strategy, *Consumer behavior, *Brand image, *Consumer psychology, Language models

How Do You Market to an AI Customer?

Συγγραφείς: Hosanagar, Kartik¹

Πηγή: Harvard Business Review Digital Articles. 6/11/2026, p1-8. 8p.

Θεματικοί όροι: *Intelligent agents, *Marketing strategy, *Retail industry, *Marketing

Εταιρία/Οντότητα: Wal-Mart Stores Inc. 051957769 WMT, Amazon.com Inc. 884745530 AMZN

Beyond Representation: Inclusive Marketing as Market Access.

Συγγραφείς: Pezzuti, Todd (AUTHOR) todd.pezzuti@uai.cl, Chen, Jinjie (AUTHOR), Mittelman, Mauricio (AUTHOR)

Πηγή: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p219-221. 3p.

Θεματικοί όροι: *Marketing strategy, *Market entry, *Diversity & inclusion policies, *Marketing, Identity politics, Latin Americans, Sociocultural factors

Γεωγραφικοί όροι: United States

The Limits of the Law: Reimagining Marketplace Accessibility.

Συγγραφείς: Patrick, Vanessa M. (AUTHOR) vpatrick@uh.edu, Lee, Byung Cheol (AUTHOR), Nam, Seungmin (AUTHOR), Rank-Christman, Tracy (AUTHOR), Katusak, Justin (AUTHOR)

Πηγή: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p291-293. 3p.

Θεματικοί όροι: *Marketing strategy, *Consumers, *Participatory design, *Brand communities, Americans with Disabilities Act of 1990, Legal doctrines, Marketplaces

Getting the Most Out of A/B Tests Using the Asymptotic Minimax-Regret Criteria.

Συγγραφείς: Joo, Joonhwi¹ (AUTHOR) joonhwi.joo@utdallas.edu, Chiong, Khai X.¹ (AUTHOR) khai.chiong@utdallas.edu

Πηγή: Management Science (INFORMS). May2026, Vol. 72 Issue 5, p4450-4473. 24p.

Θεματικοί όροι: *Decision theory, *Marketing strategy, *Monte Carlo method, *Business revenue, Effect sizes (Statistics), Control groups

How Influencers Grow: An Empirical Study and Future Research Agenda.

Συγγραφείς: Campbell, Colin (AUTHOR) colincampbell@sandiego.edu, Girard, Jeffrey M. (AUTHOR), McDuff, Daniel (AUTHOR), Rosengren, Sara (AUTHOR)

Πηγή: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p117-136. 20p.

Θεματικοί όροι: *Influencer marketing, *Marketing strategy, *Marketing theory, *Content marketing, *Business ecosystems, Charisma

Signaling Quality to Consumers: The Role of Social Media Marketing.

Συγγραφείς: Cui, Qinquan¹ (AUTHOR) qinquan.cui.21@ucl.ac.uk, Arifoğlu, Kenan¹ (AUTHOR) k.arifoglu@ucl.ac.uk, Zhan, Dongyuan² (AUTHOR) dzhan@ustc.edu.cn

Πηγή: Information Systems Research (INFORMS). Mar2026, Vol. 37 Issue 1, p643-654. 12p.

Θεματικοί όροι: *Social media in marketing, *Marketing strategy, *Consumer behavior, *Market positioning, *Marketing, *Game theory, *Market segmentation, *Disclosure

Research: Traditional Marketing Doesn't Work on AI Shopping Agents.

Συγγραφείς: Sabbah, Jafar¹, Acar, Oguz A.²

Πηγή: Harvard Business Review Digital Articles. 5/12/2026, p1-7. 7p.

Θεματικοί όροι: *Marketing effectiveness, *Marketing strategy, *Consumers, *Internet marketing, *Electronic commerce, *Market segmentation, *Product reviews, Intelligent personal assistants

LLMs Are Overtaking Search. Here's How to Adjust Your Online Presence: How companies can navigate three major shifts.

Συγγραφείς: Kenny, Graham¹, Pogrebna, Ganna^2,3

Πηγή: Harvard Business Review Digital Articles. 3/6/2026, p1-8. 8p.

Θεματικοί όροι: *Search engine optimization, *Marketing strategy, *Branding (Marketing), *Internet marketing, *Artificial intelligence, Language models, Digital footprint

Is the Cleanser Really "Clean"? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims.

Συγγραφείς: Wolf, Charlotte¹ (AUTHOR) charlotte.wolf@rwth-aachen.de, Krause, Franziska² (AUTHOR) franziska.krause@ebs.edu, Henkel, Sven³ (AUTHOR) sven.henkel@ebs.eu

Πηγή: Journal of Public Policy & Marketing. Jan2026, Vol. 45 Issue 1, p70-86. 17p.

Θεματικοί όροι: *Marketing strategy, *Consumer complaints, *Consumer attitudes, *Consumer behavior, Treatment effectiveness, Hygiene products, Soap

Role of Explicit Instruction in the Nordic Context

Συγγραφείς: Klette, K., Author, Tengberg, Michael, Professor, 1978-, Author, Magnusson, C. G., Author, Sigurjónsson, J. Ö, Author, Selling, A. J. V., Author

Συνεισφορές: Klette, K., Author, Tengberg, Michael, Professor, 1978-, Author, Magnusson, C. G., Author, Sigurjónsson, J. Ö, Author, Selling, A. J. V., Author

Πηγή: Investigating Teaching Quality through Video Capture. :167-193

Θεματικοί όροι: Curricula, Teaching, Detailed models, Learn+, Learning process, Modelling strategies, Science education, Strategy use, Student learning, Student-centred, Teachers', Teaching quality, Students, Pedagogiskt arbete, Educational Work

Περιγραφή αρχείου: print

Σύνδεσμος πρόσβασης: https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-109416
https://doi.org/10.1007/978-3-032-06893-4_8

Del pitch a la confianza: comunicación digital estratégica para startups deep tech en búsqueda de inversión privada

Συγγραφείς: Ballart, Diana

Συνεισφορές: University/Department: Universitat de Girona. Departament d'Organització, Gestió Empresarial i Disseny de Producte

Thesis Advisors: Bikfalvi, Andrea

Πηγή: TDX (Tesis Doctorals en Xarxa)

Θεματικοί όροι: Startups, Comunicació, Comunicación, Communication, Estratègia de comunicació, Estrategia de comunicación, Communication strategy, Impacte, Impacto, Impact, Inversió privada, Inversión privada, Private investment, Deep tech

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: https://hdl.handle.net/10803/697620

Diseño de un modelo de gestión de la comunicación gubernamental en territorio. Estrategias comunicativas de los gobiernos locales y del gobierno nacional en Ecuador.

Συγγραφείς: Carranza Tenorio, Juan Fernando

Thesis Advisors: Balsebre, Armand

Πηγή: TDX (Tesis Doctorals en Xarxa)

Θεματικοί όροι: Territori, Territory, Territorio, Gestió, Management, Gestión, Estratègia, Strategy, Estrategia, Ciències Socials

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: https://hdl.handle.net/10803/697308

Numerical modelling of the fatigue behaviour of composites. Application to the automotive industry

Συγγραφείς: Alcayde Romo, Bárbara

Συνεισφορές: University/Department: Universitat Politècnica de Catalunya. Departament d'Enginyeria Civil i Ambiental

Thesis Advisors: Barbu, Lucia Gratiela, Cornejo Velázquez, Alejandro

Πηγή: TDX (Tesis Doctorals en Xarxa)

Θεματικοί όροι: Composite materials, Fibre reinforced polymers, High cycle fatigue, Finite element method, Serial-Parallel Rule of Mixtures, Fatigue constitutive law, Thermomechanical coupling, Temperature effects, Calibration methodology, Advance in time strategy, Carbon fibre reinforced polymers, Glass fibre reinforced polymers, Numerical modelling, Structural durability, Automotive applications, Computational efficiency, Material characterization, Simulation validation, Sustainability, Àrees temàtiques de la UPC::Enginyeria civil, Àrees temàtiques de la UPC::Enginyeria mecànica, 624 - Enginyeria civil i de la construcció en general, 629 - Enginyeria dels vehicles de transport, 621 - Enginyeria mecànica en general. Tecnologia nuclear. Electrotècnia. Maquinària

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: https://hdl.handle.net/10803/696978
https://dx.doi.org/10.5821/dissertation-2117-457413

Editorial.

Συγγραφείς: Beckett, Simon¹ (AUTHOR)

Πηγή: Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p4-5. 2p.

Θεματικοί όροι: *Marketing strategy, *Social responsibility of business, *Product management, *Blockchains, *Consumer behavior, *Brand equity, *Brand communities

La comunicación del propósito corporativo en organizaciones con impacto positivo. Sinergias y comparaciones entre las prácticas de las B Corporations y de las ONG.

Συγγραφείς: Miralles Sánchez, Andrea

Συνεισφορές: University/Department: Universitat Jaume I. Escola de Doctorat

Thesis Advisors: López Font, Lorena, Balado-Albiol, María-Consuelo, Fanjul, Carlos

Πηγή: TDX (Tesis Doctorals en Xarxa)

Θεματικοί όροι: Propósito corporativo, ONG, B Corporations, Estrategia de comunicación, Organizaciones con impacto positivo, Corporate Purpose, NGO, Communication strategy, Organizations with positive impact, Ciències Socials

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: http://hdl.handle.net/10803/696542

Análisis temporal y de las acciones de combate en el judo de competición

Συγγραφείς: Soriano Valero, David

Thesis Advisors: Iglesias i Reig, Xavier, 1965-, Tarragó García, Rafael, Institut Nacional d'Educació Física de Catalunya (Barcelona)

Πηγή: TDX (Tesis Doctorals en Xarxa)

Θεματικοί όροι: Defensa personal, Self-defense, Judo, Estratègia esportiva, Estrategia deportiva, Sport strategy, Entrenament (Esport), Entrenamiento (Deporte), Coaching (Athletics), Observació (Mètode d'ensenyament), Observación en educación, Observation (Educational method), Ciències de l'Educació

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: https://hdl.handle.net/10803/697039

Dance Marketing como herramienta estratégica para el engagement de marca. Análisis del discurso narrativo y performativo desde el corporate moderno. Premios EFI 1997-2024 como casos de estudio.

Συγγραφείς: Vaquero Bachero, Andrea

Συνεισφορές: University/Department: Universitat Jaume I. Escola de Doctorat

Thesis Advisors: Fanjul, Carlos, Gonzalez-Oñate, Cristina

Πηγή: TDX (Tesis Doctorals en Xarxa)

Θεματικοί όροι: Branding estratégico, Gestión de marcas, Eficacia publicitaria, Dance Marketing, Discurso narrativo-performativo, Premios eficacia, Branding strategy, Brand management, Advertising effectiveness, Narrative-performative speech, Efficiency awards, Ciències de la Comunicació

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: http://hdl.handle.net/10803/696139

Biomechanical Strategies for Minimizing Force Plate Targeting Effects during Running: Efficacy of Masked Force Plate Integration with Augmented Visual Feedback

Συγγραφείς: Xia, Zifan, Author, Sun, Dong, Author, Qian, Yihan, Author, Xu, Yufan, Author, Zhu, Chengyuan, Author, Cen, Xuanzhen, Author, Song, Yang, Author, Xiang, Liangliang, Author, Jemni, Monem, Author, Gu, Yaodong, Author

Συνεισφορές: Xia, Zifan, Author, Sun, Dong, Author, Qian, Yihan, Author, Xu, Yufan, Author, Zhu, Chengyuan, Author, Cen, Xuanzhen, Author, Song, Yang, Author, Xiang, Liangliang, Author, Jemni, Monem, Author, Gu, Yaodong, Author

Πηγή: Journal of Human Kinetics. 102:5-21

Θεματικοί όροι: gait analysis, targeting effect, step guidance strategy, joint kinematics, GRF, sEMG

Περιγραφή αρχείου: print

Σύνδεσμος πρόσβασης: https://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-386291
https://doi.org/10.5114/jhk/212382