There is more to sales than selling: a literature review of the roles of sales in new product development.

Authors: Diephuis, Arend-jan¹ (AUTHOR) a.j.diephuis@my.nyenrode.nl, Hillebrand, Bas² (AUTHOR), Robben, Henry³ (AUTHOR)

Source: Journal of Personal Selling & Sales Management. Dec2025, Vol. 45 Issue 4, p427-445. 19p.

Subject Terms: *NEW product development, *SALES personnel, *CUSTOMER relations, *MARKETING research, *PRODUCT life cycle

Developing scenario-oriented function modules in new product development projects based on big data-driven approach.

Authors: Tian, Pingye¹ (AUTHOR), Yang, Qing¹ (AUTHOR) yangqing@manage.ustb.edu.cn, Han, Ying¹ (AUTHOR), Jiang, Bin² (AUTHOR), Zou, Xingqi³ (AUTHOR), Yao, Tao⁴ (AUTHOR)

Source: International Journal of Production Research. Oct2025, Vol. 63 Issue 20, p7486-7504. 19p.

Subject Terms: *NEW product development, *BIG data, *CUSTOMER experience, *CONSUMERS' reviews, SMART homes, ASSOCIATION rule mining, COMMUNICATION network analysis

Means-Goal Conflict and Novel Brand Choice.

Authors: Gamlin, Jessica (AUTHOR), Brick, Danielle J (AUTHOR)

Source: Journal of Consumer Research. Oct2025, Vol. 52 Issue 3, p619-638. 20p.

Subject Terms: *NEW product development, *BRAND name products, *CONSUMERS, CHOICE (Psychology), GOAL (Psychology), MOTIVATION (Psychology)

Barriers to knowledge reuse in new product development for one-of-a-kind production.

Authors: Marongiu, Giovanni¹ (AUTHOR) giovanni.marongiu@polito.it, Bruno, Giulia¹ (AUTHOR), Chiabert, Paolo¹ (AUTHOR)

Source: International Journal of Production Research. Jul2025, p1-21. 21p. 8 Illustrations.

Subject Terms: *NEW product development, *INDUSTRIAL research, *MANUFACTURED products, TIME pressure, KNOWLEDGE transfer, MATRICES (Mathematics)

Methodological Pluralism and Innovation in Data-Driven Organizations.

Authors: Allen, Ryan T.^1,2 (AUTHOR) rtallen@uw.edu, McDonald, Rory M.³ (AUTHOR) mcdonaldr@darden.virginia.edu

Source: Administrative Science Quarterly. Jun2025, Vol. 70 Issue 2, p403-443. 41p.

Subject Terms: *NEW product development, *RESEARCH & development, *DECISION making in business, *DATA science, *QUANTITATIVE research, *QUALITATIVE research, *STRATEGIC planning, PLURALISM

THE PSYCHOLOGICAL DESIGN OF FIRM BOUNDARIES: PREEMPTING ESCALATING COMMITMENT THROUGH BUY VS. MAKE.

Authors: KEUM, D. DANIEL (AUTHOR) dk2721@columbia.edu

Source: Academy of Management Journal. Apr2025, Vol. 68 Issue 2, p436-463. 28p. 9 Color Photographs, 3 Diagrams, 10 Charts, 1 Graph.

Subject Terms: *NEW product development, *TRANSACTION costs, *DECISION making in business, *ESCALATION of commitment, *EXECUTIVES, PSYCHOLOGICAL distance, COGNITIVE bias

Balancing Digital Safety and Innovation.

Authors: Amano, Tomomichi¹ (AUTHOR), Tanaka, Tomomi² (AUTHOR)

Source: Harvard Business Review. May/Jun2025, Vol. 103 Issue 3, p120-127. 8p. 2 Cartoon or Caricatures.

Subject Terms: *BUSINESS enterprises, *NEW product development, *CONSUMERS, DIGITAL technology, SAFETY

Method to Introduce the Approaching of the DNSH “Do Not Significant Harm” Principle in Smart Products Development Education

Authors: Serb, Gabriela Dana Petropol, Serb, Ion Petropol

Source: 2025 International Conference on Electromechanical and Energy Systems (SIELMEN) Electromechanical and Energy Systems (SIELMEN), 2025 International Conference on. :622-626 Oct, 2025

Relation: 2025 International Conference on Electromechanical and Energy Systems (SIELMEN)

Data as design material: innovating smart artefacts and connected products development with the Data-Driven Design Framework (D3F).

Authors: Quiñones-Gómez, Juan Carlos¹ (AUTHOR) jcquinonesgo@uoc.edu, Chacón-Pérez, Jonathan² (AUTHOR), Mor, Enric¹ (AUTHOR)

Source: Journal of Engineering Design. Oct2025, Vol. 36 Issue 10, p1752-1800. 49p.

Subject Terms: *DATA analytics, *NEW product development, *SMART devices, *SOFTWARE frameworks, *DESIGN services, DESIGN techniques, INFORMATION needs

Looking inside the panarchy: reorganisation capabilities for food supply chain resilience against geopolitical crises.

Authors: Altuntas Vural, Ceren (AUTHOR) ceren.altuntasvural@chalmers.se, Balci, Gokcay (AUTHOR) g.balci@leeds.ac.uk, Surucu Balci, Ebru (AUTHOR) e.balci@bradford.ac.uk, Gocer, Aysu (AUTHOR) aysu.gocer@ieu.edu.tr

Source: Supply Chain Management. 2025, Vol. 30 Issue 7, p1-19. 19p.

Subject Terms: *NEW product development, *ADAPTIVE control systems, *CIRCULAR economy, *RESOURCE allocation, FOOD supply management, GEOPOLITICS, ECOLOGICAL resilience, DISASTER resilience

Transforming market whitespaces into new product concepts: a text embedding and inversion approach.

Authors: Xuan, Bin¹ (AUTHOR), Lee, Sungsoo¹ (AUTHOR), Lee, Hakyeon¹ (AUTHOR) hylee@seoultech.ac.kr

Source: Journal of Engineering Design. Oct2025, p1-24. 24p. 4 Illustrations.

Subject Terms: *NEW product development, *EMPIRICAL research, *INFORMATION processing, AUTOENCODERS, ENCODING, CONTENT analysis

Reconstructed generative design for industrial products enabled by a RAG engine.

Authors: Yu, Chunyang¹ (AUTHOR), Chen, Yue¹ (AUTHOR), Wang, Luyu² (AUTHOR) Dr.luyu-wang@hotmail.com, Yan, Tianxin¹ (AUTHOR)

Source: Journal of Engineering Design. Oct2025, p1-21. 21p. 10 Illustrations.

Subject Terms: *NEW product development, *ENGINEERING design, *SYSTEMS design, *SOFTWARE frameworks, *INDUSTRIAL goods, *COMPUTER-aided design, DESIGN techniques, SOLID modeling (Engineering)

TECHNOLOGY ENTREPRENEURSHIP AS A SOURCE OF MODERN INNOVATIVE SOLUTIONS.

Authors: CHYBA, Zbigniew¹ zbigniew.chyba@pw.edu.pl

Source: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2025, Issue 225, p85-101. 17p.

Subject Terms: *TECHNOLOGICAL innovations, *NEW product development, *CONTINUOUS improvement process, *COMPETITIVE advantage in business, *INNOVATION management, CONTENT analysis, PHOTONICS

Imprint from early-life family environment: how do CEOs' only-child backgrounds impact product innovation.

Authors: Yue, Gaoyu¹ (AUTHOR), Chen, Hongquan² (AUTHOR), Zeng, Saixing¹ (AUTHOR) zengsaixing@sjtu.edu.cn

Source: Technology Analysis & Strategic Management. Nov2025, Vol. 37 Issue 11, p1541-1556. 16p.

Subject Terms: *CHIEF executive officers, *NEW product development, *DECISION making, FAMILY relations

Geographic Terms: CHINA

Leveraging Online Retail Platforms' Information Acquisition for Manufacturers' New Product Development: A Game‐Theoretic Analysis.

Authors: He, Wen¹ (AUTHOR), Yang, Shuang¹ (AUTHOR), Zhang, Meng² (AUTHOR), Zhong, Zhiheng² (AUTHOR) zhzhong@scut.edu.cn

Source: Naval Research Logistics. Oct2025, Vol. 72 Issue 7, p905-920. 16p.

Subject Terms: *NEW product development, *ELECTRONIC commerce, *INFORMATION retrieval, *BUSINESS planning, *MANUFACTURING industries, *BUSINESS to consumer transactions

Fitting innovations into existing categories: Evidence from mortgage‐backed securities.

Authors: Vinokurova, Natalya¹ (AUTHOR) nav223@lehigh.edu

Source: Strategic Management Journal (John Wiley & Sons, Inc.). Oct2025, Vol. 46 Issue 10, p2573-2604. 32p.

Subject Terms: *NEW product development, *PRODUCT positioning, *DIFFUSION of innovations, *MORTGAGE-backed securities, CATEGORIZATION (Psychology), CHANGE agents, CASE studies

Emotional Expressions in Front‐End Team Work Hamper the Originality of New Product Ideas.

Authors: Wolf, Ann‐Carolin¹ (AUTHOR) anncarolin.ritter@tum.de, Treffers, Theresa^2,3 (AUTHOR), Langerak, Fred⁴ (AUTHOR)

Source: Creativity & Innovation Management. Dec2025, Vol. 34 Issue 4, p891-906. 16p.

Subject Terms: *NEW product development, *VIRTUAL communications, ORIGINALITY, FACIAL expression

Measuring Lead Userness: Development and Validation of a Hierarchical Scale.

Authors: Paulus, Moritz¹ (AUTHOR), Jordanow, Slawka² (AUTHOR), Heidenreich, Sven² (AUTHOR) sven.heidenreich@uni‐saarland.de, Janz, Franziska² (AUTHOR)

Source: Creativity & Innovation Management. Dec2025, Vol. 34 Issue 4, p944-962. 19p.

Subject Terms: *NEW product development, *MARKETING research, *STATISTICAL reliability, SCALING (Social sciences), USER-centered system design, CREATIVE ability

FINDING BALANCE: Integrate NUDD and DFMEA for a comprehensive approach to product development.

Authors: Saini, Gurpreetsingh¹

Source: Quality Progress. Oct2025, Vol. 58 Issue 10, p28-35. 8p.

Subject Terms: *NEW product development, *TECHNOLOGICAL innovations, *STORAGE batteries, *INNOVATIONS in business, *DESIGN failures, FAILURE mode & effects analysis, ELECTRIC vehicles, CREATIVE ability

Optimal reward-based crowdfunding with co-creation.

Authors: Cao, Yiyin^1,2 (AUTHOR), Cheung, Hang³ (AUTHOR), Xiao, Zhongdong¹ (AUTHOR) zhongdongxiao23@gmail.com, Shu, Wenjun¹ (AUTHOR), Dang, Chuangyin² (AUTHOR)

Source: Journal of the Operational Research Society. Nov2025, Vol. 76 Issue 11, p2227-2250. 24p.

Subject Terms: *CROWD funding, *NEW product development, *MARKETING strategy, *GAME theory, *RESOURCE allocation, *PARTICIPATORY design, *STAKEHOLDER analysis