Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising.

Authors: Hernández-Vergara, Nuria-María¹ (AUTHOR), Casado-Aranda, Luis-Alberto¹ (AUTHOR) Lcasado@ugr.es, Sánchez-Fernández, Juan¹ (AUTHOR), Özer, Ismet¹ (AUTHOR)

Source: Journal of Advertising. Oct2025, p1-20. 20p. 5 Illustrations.

Subject Terms: *ADVERTISING effectiveness, *CONSUMER behavior, *NUDGE theory, PSYCHOLOGICAL reactance, MEDICAL communication, FUNCTIONAL magnetic resonance imaging, NEUROPHYSIOLOGY

Psychological reactance among B2C sales prospects.

Authors: Balducci, Bitty¹ (AUTHOR) bitty.balducci@wsu.edu, Kim, Minjoo¹ (AUTHOR)

Source: Journal of Personal Selling & Sales Management. Sep2025, Vol. 45 Issue 3, p294-312. 19p.

Subject Terms: *SALES prospecting, *BUSINESS to consumer transactions, *CUSTOMER relations, PSYCHOLOGICAL reactance, EMOTIONS, SOCIAL distance, SOCIAL context

Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence.

Authors: Song, Lianlian¹ (AUTHOR), Wang, Tingting² (AUTHOR) meriawang@connect.ust.hk, Yao, Shanji³ (AUTHOR), Zhang, Qiuxiang¹ (AUTHOR), Tso, Geoffrey Kwok Fai⁴ (AUTHOR)

Source: Journal of Advertising. Jun2025, p1-19. 19p. 3 Illustrations.

Subject Terms: *CONSUMER behavior, *ADVERTISING media planning, *TELEVISION advertising, *ADVERTISING effectiveness, *MARKETING effectiveness, BINGE watching (Television), PSYCHOLOGICAL reactance

The Effects of Language Features and Accents on the Arousal of Psychological Reactance and Communication Outcomes.

Authors: Acheme, Doris E.¹ (AUTHOR) doris.acheme@uga.edu, Anderson, Chris² (AUTHOR), Miller, Claude³ (AUTHOR)

Source: Communication Research. Dec2025, Vol. 52 Issue 8, p1086-1115. 30p.

Subject Terms: PSYCHOLOGICAL reactance, ACCENTS (Sociolinguistics), SOCIAL influence, DISCOURSE, PERCEIVED control (Psychology), MEDIA effects theory (Communication)

The Role of Person-Centered Messages, Parallel Disclosures, and Reactance When Communicating Support for Parental Death.

Authors: Tian, Xi¹ (AUTHOR) xtian@udel.edu, Solomon, Denise Haunani² (AUTHOR)

Source: Communication Research. Dec2025, Vol. 52 Issue 8, p1116-1144. 29p.

Subject Terms: PARENTAL death, PSYCHOLOGICAL reactance, BEREAVEMENT, COMMUNICATION strategies, LIFE change events, COOPERATIVENESS, COUNSELING

The Effect of Perceived Privacy Risk-Benefit Ratio on Intention to Discontinue Generative AI Use: Mediating Roles of Psychological Reactance and Information Avoidance.

Authors: Wang, Yingwei¹ (AUTHOR), Li, Xigen^1,2 (AUTHOR) lixigen@shu.edu.cn, Fu, Maiyu³ (AUTHOR)

Source: International Journal of Human-Computer Interaction. Oct2025, p1-17. 17p. 1 Illustration.

Subject Terms: *RISK assessment, *CONSUMER behavior, *DATA protection, GENERATIVE artificial intelligence, PSYCHOLOGICAL reactance, COGNITIVE bias

What drives participation in green loyalty programmes? Examining reactance, guilt and staff attractiveness.

Authors: Huang, Jingxi (AUTHOR) jingxi.huang@greenwich.ac.uk, Daryanto, Ahmad (AUTHOR) a.daryanto@lancaster.ac.uk, Hogg, Margaret Kathleen (AUTHOR) m.hogg@lancaster.ac.uk, Chan, Jin Hooi (AUTHOR) j.h.chan@greenwich.ac.uk

Source: International Journal of Contemporary Hospitality Management. 2023, Vol. 37 Issue 13, p1-19. 19p.

Subject Terms: *DECISION making, *CUSTOMER loyalty programs, *HOTELS, *CUSTOMER relations, GUILT (Psychology), PSYCHOLOGICAL reactance, EMOTIONS

Psychological Reactance to Leader Moral Hypocrisy.

Authors: Rees, McKenzie R.¹ (AUTHOR) mckenzie.rees@byu.edu, Smith, Isaac H.¹ (AUTHOR), Soderberg, Andrew T.² (AUTHOR)

Source: Business Ethics Quarterly. Oct2024, Vol. 34 Issue 4, p634-661. 28p.

Subject Terms: PSYCHOLOGICAL reactance, LEADERSHIP ethics, HYPOCRISY, DYADS, ADULTS

On nudging and psychological reactance.

Authors: Just, David R.¹ (AUTHOR) djust@cornell.edu, Gabrielyan, Gnel² (AUTHOR)

Source: Applied Economic Perspectives & Policy. Sep2025, Vol. 47 Issue 4, p1600-1620. 21p.

Subject Terms: *NUDGE theory, *CONSUMER preferences, *EMPIRICAL research, PSYCHOLOGICAL reactance, FOOD habits, HUMAN behavior, SNACK foods

Correction.

Source: Journal of Advertising. Aug2025, p1-1. 1p.

Subject Terms: *ADVERTISING effectiveness, *VIDEO on demand, *ADVERTISING media planning, *CONSUMER behavior, *ADVERTISING, *BEHAVIORAL targeting (Internet advertising), BINGE watching (Television), PSYCHOLOGICAL reactance

Green Loyalty Programmes: Customer Trait Reactance and Reward Preferences.

Authors: Huang, Jingxi¹ (AUTHOR) jingxi.huang@greenwich.ac.uk, Daryanto, Ahmad² (AUTHOR), Hogg, Margaret K.² (AUTHOR), Soopramanien, Didier³ (AUTHOR)

Source: Journal of Consumer Behaviour. Jul2025, Vol. 24 Issue 4, p2019-2032. 14p.

Subject Terms: *CUSTOMER loyalty programs, *CONSUMER behavior, PSYCHOLOGICAL reactance, REWARD (Psychology)

Reactance to Persuasive Messages Depends on Felt Obligation.

Authors: Yang, Seungjoo¹ (AUTHOR) sjyang1008@gmail.com, Kruschke, John K.¹ (AUTHOR)

Source: Communication Research. Jul2025, Vol. 52 Issue 5, p649-682. 34p.

Subject Terms: PSYCHOLOGICAL reactance, DUTY, ACTION theory (Psychology), PERSUASION (Rhetoric), COMMUNICATION strategies, PSYCHOSOCIAL factors

When Visual Communication Backfires: Reactance to Three Aspects of Imagery.

Authors: Bünzli, Fabienne^1,2 (AUTHOR) fabienne.buenzli@unisg.ch, Dillard, James Price² (AUTHOR), Li, Yuwei² (AUTHOR), Eppler, Martin J.¹ (AUTHOR)

Source: Communication Research. Jul2025, Vol. 52 Issue 5, p683-713. 31p.

Subject Terms: VISUAL communication, PSYCHOLOGICAL reactance, FACIAL expression, PERSUASION (Psychology), CAMERA movement, MENTAL imagery

The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance.

Authors: Kim, Hanyoung¹ (AUTHOR) hanyoung.kim@uky.edu, Yoon, Hye Jin² (AUTHOR), Han, Jeong Yeob² (AUTHOR), Seo, Ja Kyung² (AUTHOR), Ko, Youngjee³ (AUTHOR)

Source: International Journal of Advertising. Jul2025, Vol. 44 Issue 5, p925-953. 29p.

Subject Terms: *COVID-19 vaccines, PSYCHOLOGICAL reactance, VACCINATION promotion, INFLUENZA vaccines, TRUST

Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services.

Authors: Kim, Hanyoung¹ (AUTHOR) hanyoung.kim@uky.edu, Wang, Yanyun (Mia)² (AUTHOR)

Source: International Journal of Advertising. Sep2025, p1-25. 25p. 2 Illustrations.

Subject Terms: *SELF-disclosure, *SOCIAL support, PSYCHOLOGICAL reactance, PSYCHOLOGICAL adaptation, MENTAL health services, SOCIAL interaction, CHATBOTS

Two Sides of the Same Quip: Humor Appeals Can Indirectly Reduce Reactance via Perceived Humor but Simultaneously Increase Reactance Independently of Perceived Humor.

Authors: Richards, Adam S.¹ (AUTHOR) adam.richards@furman.edu, Curcio, Nicholas S.¹ (AUTHOR), Hall, Sydney G.¹ (AUTHOR)

Source: Behavioral Sciences (2076-328X). Nov2025, Vol. 15 Issue 11, p1509. 12p.

Subject Terms: *PSYCHOLOGICAL reactance, *VACCINATION, *PERSUASION (Psychology), *WIT & humor, *COVID-19, *PSYCHOSOCIAL factors

Lay Belief Matters: The Boomerang Effect of Taste‐Focused Message on Healthy Food Marketing via Psychological Reactance.

Authors: Yao, Yao¹ (AUTHOR), Rui, Jian Raymond^1,2 (AUTHOR) ruijian@scut.edu.cn

Source: Journal of Sensory Studies. Oct2025, Vol. 40 Issue 5, p1-11. 11p.

Subject Terms: *PSYCHOLOGICAL reactance, *FOOD marketing, *CONSUMER behavior, *PSYCHOLOGICAL distance

THE MORAL CASE REVISITED: MORAL FRAMING AS A DOUBLE-EDGED SWORD FOR MOTIVATING MAJORITY GROUP LEADERS TO SUPPORT DEI.

Authors: PRESTON, MCKENZIE C.

Source: Academy of Management Journal; Aug2025, Vol. 68 Issue 4, p818-844, 27p, 2 Color Photographs, 1 Diagram, 4 Charts

Subject Terms: NORMATIVITY (Ethics), FRAMES (Social sciences), EMPLOYEE psychology, LEADERSHIP, GROUP identity, DIVERSITY & inclusion policies, PSYCHOLOGICAL reactance, PROBLEM solving, MOTIVATION (Psychology)

REACTANCE IN ONLINE SHOPPING UNDER THE INFLUENCE OF ADVERTISING.

Authors: L., Spasova¹

Source: German International Journal of Modern Science / Deutsche Internationale Zeitschrift für Zeitgenössische Wissenschaft. Aug2025, Issue 111, p63-65. 3p.

Subject Terms: *ONLINE shopping, *ADVERTISING, *TARGETED advertising, *CONSUMER attitudes, *CUSTOMER relations, PSYCHOLOGICAL reactance, WEB personalization, COGNITIVE dissonance

Too assertive to recommend: The effect of assertive tone on referral behavior.

Authors: Deng, Huixin¹ (AUTHOR) huixin.deng@rhul.ac.uk, Yang, Shaoguang^1,2 (AUTHOR) ysg@bfsu.edu.cn, Jin, Liyin³ (AUTHOR) jinliyin@fudan.edu.cn

Source: Journal of Retailing. Apr2025, Vol. 101 Issue 1, p40-54. 15p.

Subject Terms: *FIELD research, *CONSUMERS, *RETAIL industry, PSYCHOLOGICAL reactance, POPULARITY