Slow fashion : understanding potential consumers and creating customer value for increasing purchase intention and willingness to pay a price premium

Authors: Jung, Sojin.

Subjects: Consumer behavior United States., Consumers' preferences United States., Fashion merchandising United States., Sustainability United States., Consommateurs Comportement États-Unis., Consommateurs Préférences États-Unis., Mode Marchandisage États-Unis., Durabilité de l'environnement États-Unis., Consumer behavior, Consumers' preferences, Fashion merchandising, Sustainability, United States

Index Terms: dissertations., Academic theses, Academic theses., Thèses et écrits académiques.

URL: http://libres.uncg.edu/ir/uncg/f/Jung_uncg_0154D_11493.pdf