When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content.

Συγγραφείς: Dang, Ivy Chu (AUTHOR) ivydang@hku.hk, Kwan, Canice M.C. (AUTHOR) canice.kwan@nottingham.ac.uk, Jia, Jayson S. (AUTHOR), Shi, Yang (AUTHOR)

Πηγή: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p167-190. 24p.

Θεματικοί όροι: *Social media in marketing, *Customer relations, *Natural language processing, Visual marketing, Computer vision

Preparing Your Brand for Agentic AI.

Συγγραφείς: Acar, Oguz A. (AUTHOR), Schweidel, David A. (AUTHOR)

Πηγή: Harvard Business Review. Mar/Apr2026, Vol. 104 Issue 2, p86-95. 10p. 4 Cartoon or Caricatures.

Θεματικοί όροι: *Customer relations, *Generative artificial intelligence, *Artificial intelligence in business, *Consumer preferences, *Consumer preferences research, *Industrial efficiency, *Retail industry, *Consumer goods

4 Ways to Build Durable Relationships with Your Most Important Customers.

Συγγραφείς: Sinha, Prabhakant¹, Shastri, Arun², Lorimer, Sally³, Powers, Namita³

Πηγή: Harvard Business Review Digital Articles. 12/17/2025, p1-7. 7p.

Θεματικοί όροι: *Customer relations, *Strategic planning, *Chief executive officers, *Organizational performance, *Business expansion

ARTIFICIAL INTELLIGENCE APPLICATION IN ENTERPRISE BASED ON BUSINESS MODEL CANVAS.

Συγγραφείς: KRAWCZYK, Tomasz¹ tj.krawczyk@uw.edu.pl, NOWAKOWSKI, Wojciech¹ w.nowakowski@delab.uw.edu.pl

Πηγή: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2026, Issue 251, p277-323. 47p.

Θεματικοί όροι: *Value proposition, *Customer relations, *Value creation, *Digital transformation, *Econometrics, *Artificial intelligence

From Efficiency to Engagement: Leveraging Emerging Technologies for Sustainable Manufacturing Transformation.

Συγγραφείς: Gupta, Laxmi¹ (AUTHOR), Sarkar, Bishal Dey² (AUTHOR) bishal.s@iimbg.ac.in, Shankar, Ravi³ (AUTHOR)

Πηγή: Business Strategy & the Environment (John Wiley & Sons, Inc). Sep2026, p1. 26p. 5 Illustrations.

Θεματικοί όροι: *Customer relations, *Sustainable procurement, *Process optimization, *Technological innovations, *Innovation adoption, Sustainability

The Impact of Big Data Analytics on Improving the Digital Customer Experience: An Applied Study on a Sample of Big Data-Dependent Companies in Baghdad.

Συγγραφείς: Rahman, Sahar Jabbar¹ Saharjabark55@gmail.com, Adnan, Ahmed Firas² af22099@auis.edu.krd, Abbas, Firas Adnan³ Firas.a.abbas@qu.edu.iq

Πηγή: REMAH Journal. 2026, Vol. 3 Issue 170, p148-180. 33p.

Θεματικοί όροι: *Big data, *Customer relations, *Electronic commerce, *Executive ability (Management), *Telecommunication, *Organizational learning, *Corporate culture

Γεωγραφικοί όροι: Baghdad (Iraq)

Linking corporate digital responsibility and customer citizenship behavior.

Συγγραφείς: Im, Angie Yeonsook¹ (AUTHOR) AngieYeon.im@uga.edu, Chen, Han² (AUTHOR) hchen12@lsuneworleans.edu, Lee, Hyewon³ (AUTHOR) hwlee@semas.or.kr

Πηγή: International Journal of Contemporary Hospitality Management. 2026, Vol. 38 Issue 9, p2912-2930. 19p.

Θεματικοί όροι: *Social responsibility of business, *Customer relations, *Hospitality industry, *Consumer psychology, *Social exchange, Signals & signaling

Different engagement dimensions, different outcomes: consumer engagement with tech influencers and behavioural outcomes.

Συγγραφείς: Filieri, Raffaele¹ (AUTHOR) raffaele.filieri@audencia.com, Rasty, Fereshte² (AUTHOR), Bazi, Saleh³ (AUTHOR), Zheng, Lili⁴ (AUTHOR)

Πηγή: Journal of Marketing Management. Aug2026, p1-30. 30p. 1 Illustration.

Θεματικοί όροι: *Internet marketing, *Customer relations, Digital technology, Media studies, Satisfaction, Reward (Psychology)

Corporate Social Responsibility, Consumer-Company Identification, Benevolence Trust, and Customer Citizenship Behavior.

Alternate Title: المسؤولية الاجتماعية للشركات، وانتماء المستهلك للشركة، والثقة في العمل الخيري وسلوك مواطنة العملاء.

Συγγραφείς: Burhanudin, Burhanudin¹ burhanudin@outlook.com, Yuristo, Amelia¹, van der Meer, Peter² p.o.vandermeer@uu.nl, Dost, Mir³ mir.dost@winchester.ac.uk

Πηγή: Jordan Journal of Business Administration. Aug2026, Vol. 22 Issue 4, p65-81. 17p.

Θεματικοί όροι: *Social responsibility of business, *Customer relations, *Banking industry, *Charitable giving, *Consumer behavior, Indonesians, Structural equation modeling

Quand l'assistant de vente mobile redéfinit le face-à-face client/vendeur en point de vente : entre média riche et média pauvre, une cohabitation contrastée.

Alternate Title: When the mobile sales assistant redefines the face-to-face customer-salesperson interaction in-store: Between rich media and poor media, a contrasted coexistence.

Συγγραφείς: BENDJABALLAH, Madiha¹ Madiha.bendjaballah@univ-lorraine.fr

Πηγή: Revue Management et Avenir. aou2026, Issue 154, p23-45. 23p.

Θεματικοί όροι: *Sales personnel, *Customer relations, *Qualitative research, *Interpersonal communication, Media studies, Digital technology

ADVENTSAUSSTELLUNG Umsatzbringer oder Showprogramm?

Alternate Title: Advent Exhibition: Revenue Generator or Showpiece?

Συγγραφείς: Farwick, Birgit

Πηγή: Gestalten & Verkaufen. sep2026, Issue 5, p44-47. 4p.

Θεματικοί όροι: *Customer relations, *Customer loyalty, *Consumer behavior, Floral decorations

People: Steinbach, Christine

Banks keep branching out: Future of banking involves hybrid approach between digital, in-person service.

Συγγραφείς: DOLAN, BILL

Πηγή: Northwest Indiana Business Magazine. Aug/Sep2026, p14-18. 5p.

Θεματικοί όροι: *Online banking, *Customer relations, *Business information services, *Community banks, *Credit unions, *Corporate growth, *Capital investments, Finance education

When It's a Bad Idea to Apologize to Customers.

Πηγή: Harvard Business Review. Sep/Oct2026, Vol. 104 Issue 5, p23-23. 2/3p. 1 Cartoon or Caricature.

Θεματικοί όροι: *Customer relations, *Local delivery services, *Consumer attitudes, *Customer satisfaction, *Willingness to pay, Apologizing, Trust

Why Some Managers Stifle Good Ideas.

Συγγραφείς: Johnson, Wayne¹, Lucas, Brian²

Πηγή: Harvard Business Review Digital Articles. 10/20/2025, p1-6. 6p.

Θεματικοί όροι: *Innovations in business, *Customer relations, *Middle managers, *Business success, *Psychological ownership

The influence of emotional tone on user engagement with media brands on X.

Συγγραφείς: Jair Bermudez-Sosa, Herbert, Rojas-Berrio, Sandra, Camargo, Jorge E.

Πηγή: Journal of Brand Strategy; Autumn-Fall2026, Vol. 15 Issue 2, p155-170, 16p

Θεματικοί όροι: Sentiment analysis, Natural language processing, Mass media industry, Customer relations, Facial expression & emotions (Psychology), Virtual communities, Social media

Customer-Centric Contract Changes.

Συγγραφείς: Wiseman, Phillip (AUTHOR), Alavi, Sascha (AUTHOR), Habel, Johannes (AUTHOR) phillip.wiseman@ttu.edu, Ehlig, Pia Anna (AUTHOR)

Πηγή: Journal of Marketing Research (JMR). Jun2025, Vol. 62 Issue 3, p504-525. 22p.

Θεματικοί όροι: *Purchasing contracts, *Customer relations, *Customer services, *Relationship marketing, *Sales personnel, *Social exchange, *Power (Social sciences), Solidarity

Predictive Decision Models for Multi-Channel Digital Marketing and Their Impact on Customer Relationship Management

Συγγραφείς: Al-Qotaje, Bashar Thaker, Awni, Sadia Awid, Hammadi, Ahmed Abbas, Muttar, Ahmed Kh., Mahmmed, Mohammed Jasim

Πηγή: 2026 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS) Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), 2026 ASU International Conference in. :555-560 May, 2026

Relation: 2026 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS)

Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management.

Συγγραφείς: Veflen, Nina¹ (AUTHOR) nina.veflen@bi.no, Witell, Lars² (AUTHOR), Fuglsang, Lars³ (AUTHOR)

Πηγή: Psychology & Marketing. Nov2026, Vol. 43 Issue 11, p3265-3278. 14p.

Θεματικοί όροι: *Customer experience, *Customer relations, *Consumer attitudes, Emotional experience, Loneliness, Social isolation

How Pop Mart Won Young Customers in a Fragmented Attention Economy.

Συγγραφείς: Li, Yang¹

Πηγή: Harvard Business Review Digital Articles. 7/10/2025, p1-9. 9p.

Θεματικοί όροι: *Customer relations, *Business planning, *Marketing strategy, *Business success, *Public relations, *Decision making in business

THE HIDDEN COSTS OF ONLINE CHANNEL STRATEGY: A RELATIONAL NORM ANALYSIS.

Συγγραφείς: Islam, Mazharul¹, Ashraf, Rohail², Alharthi, Majed³, Khan, Muhammad Asif⁴, Alamoudi, Hawazen⁵

Πηγή: Corporate & Business Strategy Review. 2026 Special Issue, Vol. 7, p412-423. 12p.

Θεματικοί όροι: *Customer relations, *Interpersonal relations, *Customer loyalty, Social norms