The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation

Authors: Ye, Lei

Contributors: Pelton, Lou E., Blankson, Charles, Guzman, Francisco, Pavur, Robert J.

Subject Terms: Brand equity, cross-cultural study, Consumer behavior -- Sex differences -- China, Consumer behavior -- Sex differences -- United States, gender and consumer behavior

File Description: Text

Ζητήματα φύλου στον χώρο του παιδικού παιχνιδιού: η επίδραση των έμφυλων στερεοτύπων και του φύλου στις αγοραστικές αποφάσεις για παιδικά παιχνίδια

Subject Terms: έμφυλη ταυτότητα, γονείς, φύλο, Toys--Psychological aspects, parents, ψυχολογία, Consumer behavior--Sex differences, παιχνίδι, αγοραστικές αποφάσεις, Gender identity in children, gender identity, play, Play--Psychological aspects, Sex role in children, Child development, Stereotypes (Social phychology)

Gender differences in sources of shopping enjoyment

Authors: Kotze, Theuns G., North, Ernest J., Stols, Marilize, Venter, Lezanne

Source: International Journal of Consumer Studies. 36:416-424

Subject Terms: Marketing, 5. Gender equality, Shopping enjoyment, 0502 economics and business, 05 social sciences, Gender, 10. No inequality, Consumer behavior -- Sex differences, Sources of shopping enjoyment, Shopping -- Sex differences

File Description: application/pdf

Access URL: https://repository.up.ac.za/bitstream/2263/19875/1/Kotze_Gender%282012%29.pdf

A field investigation of flight anxiety: evidence of gender differences in consumer behaviors among Las Vegas passengers

Authors: Harvell, Lindsey A., Stillman, Tyler, Nisbett, Gwendelyn S., Cranney, Kyle, Schow, Amber

Subject Terms: Àrees temàtiques de la UPC::Aeronàutica i espai::Aspectes socials, Air travel--Psychological aspects, Consumer behavior--Sex differences, Flight--Physiological aspects, Terror management theory, Flight anxiety, Consumerism, Gender, Field experiment, Viatges aeris -- Aspectes psicològics, Consumidors -- Conducta, Consumidors -- Preferències, Consumidors -- Conducta -- Diferències entre sexes

File Description: 16 p.; application/pdf

Relation: https://hdl.handle.net/2117/88760

Availability: https://hdl.handle.net/2117/88760
https://doi.org/10.3926/jairm.41

The impact of gender when engaging with social media content on online gaming accounts

Authors: Borg, Raquela (2025)

Subject Terms: Video games -- Internet marketing, Social media, Consumer behavior -- Sex differences

Relation: Borg, R. (2025). The impact of gender when engaging with social media content on online gaming accounts (Master's dissertation).; https://www.um.edu.mt/library/oar/handle/123456789/138581

Availability: https://www.um.edu.mt/library/oar/handle/123456789/138581

Politische Konsumentinnen im Social Web : Praktiken der Vermittlung zwischen Bürger- und Verbraucheridentität

Authors: Katharina Witterhold

Resource Type: eBook.

Subjects: Consumer behavior--Sex differences, Political participation, Consumption (Economics)--Political aspects, Consumers--Political activity, Women consumers, Internet--Political aspects

Categories: SOCIAL SCIENCE / Sociology / General

Crime, Gender and Consumer Culture in Nineteenth-Century England

Authors: Tammy C. Whitlock

Resource Type: eBook.

Subjects: Women consumers--England--History--19th century, Consumer behavior--Sex differences--England--History--19th century, Retail trade--England--History--19th century, Consumption (Economics)--England--History--19th century, Crime--England--History--19th century

Categories: HISTORY / General

Kadınların internetten satın alma davranış sürecini etkileyen faktörler

Authors: Yaman, Yılmaz Sema

Contributors: Yıldırım, Figen, Küresel Pazarlama ve Marka Yönetimi Anabilim Dalı, Istanbul Ticaret University Institutional Repository

Subject Terms: Purchasing behavior, Internet, Electronic commerce, Purchase intention, Consumer behavior, Purchasing, Consumer behavior_Sex differences, Consumers_Psychology, İşletme, Online shopping, Internet use, Tüketici davranışı_Cinsel farklılıklar, Women, Tüketiciler_Psikoloji, Business Administration

File Description: application/pdf

Access URL: https://acikbilim.yok.gov.tr/handle/20.500.12812/95537
https://hdl.handle.net/11467/2424
http://katalog.ticaret.edu.tr/e-kaynak/tez/76830.pdf

The X and Y of Buy : Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)

Authors: Elizabeth Pace

Resource Type: eBook.

Subjects: Consumers--Psychology, Consumer behavior--Sex differences, Shopping--Sex differences

Categories: BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, SOCIAL SCIENCE / Gender Studies

Diamonds are a girl’s best friend : consumo conspicuo y género

Authors: Drenik, Tomás Alejandro

Contributors: Gonzalez-Eiras, Martín

Subject Terms: Consumption (Economics) -- Social aspects, Consumer behavior -- Sex differences, Consumo (Economía) -- Aspectos sociales, Conducta del consumidor -- Diferencias sexuales

File Description: application/pdf

Relation: Drenik, T. A. (2011). Diamonds are a girl’s best friend : consumo conspicuo y género. [Tesis de grado, Universidad de San Andrés. Departamento de Economía]. Repositorio Digital San Andrés. http://hdl.handle.net/10908/777; T.L. Eco. 507; http://hdl.handle.net/10908/777

Availability: http://hdl.handle.net/10908/777

Genderstanding mobile telephony: Women, Men and their use of cellular phones in Jamaica

Authors: Dunn, Hopeton, Leith Dunn

Subject Terms: Cell phones – Social aspects – Jamaica, Consumer behavior – Sex differences – Jamaica

Time: Jamaica – Social life and customs – 21st century

File Description: application/pdf

Relation: http://hdl.handle.net/2139/43502

Availability: http://hdl.handle.net/2139/43502

The Sex of things: gender and consumption in historical perspective

Authors: De Grazia, Victoria, Furlough, Ellen 1953-

Subject Terms: History, Gender Studies, European History, Consumer behavior -- Sex differences -- History, Consumption (Economics) -- Social aspects -- History

File Description: application/xml

Relation: http://www.ucpress.edu/; http://escholarship.cdlib.org; ark:/13030/ft1w10045k; LCCN: 95037354; http://publishing.cdlib.org/ucpressebooks/view?docId=ft1w10045k

Availability: http://publishing.cdlib.org/ucpressebooks/view?docId=ft1w10045k

Shopping for Pleasure : Women in the Making of London's West End

Authors: Erika Rappaport

Resource Type: eBook.

Subjects: Women consumers--England--London--History, Consumption (Economics)--Sex differences--England--London--History, Consumer behavior--Sex differences--England--London--History, Department stores--England--London--History

Categories: HISTORY / Europe / Great Britain / General

The Consumer Based Brand Equity of a Tourism Giga Project in Saudi Arabia: Citizens Gender Comparisons Perspectives of Qiddiya

Authors: Hazazi, Ibrahim

Committee Members: Rivera, Manuel

URL: https://stars.library.ucf.edu/etd2020/877

The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation.

Authors: Ye, Lei

Committee Members: Pelton, Lou E.; Blankson, Charles; Guzman, Francisco; Pavur, Robert J.

URL: https://digital.library.unt.edu/ark:/67531/metadc9007/

Online product presentation and perceived trustworthiness : the moderating role of gender

Authors: Marshall, Kerianne

Contributors: Kim, Minjeong, Iwaniec, Urszula, Cluver, Brigitte, Koenig, Hal, Design and the Human Environment, Oregon State University. Graduate School

Subject Terms: Consumers -- Attitudes, Clothing and dress -- Internet marketing, Electronic commerce -- Internet marketing, Beauty, Personal -- Psychological aspects, Consumer behavior -- Sex differences, Face -- Psychological aspects, Motivation research (Marketing), Advertising -- Psychological aspects, psy, manag

Relation: https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/r494vn29q

Availability: https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/r494vn29q

Online product presentation and perceived trustworthiness : the moderating role of gender

Authors: Marshall, Kerianne

Contributors: Kim, Minjeong, Iwaniec, Urszula, Cluver, Brigitte, Koenig, Hal, Design and the Human Environment, Oregon State University. Graduate School

Subject Terms: Consumers -- Attitudes, Clothing and dress -- Internet marketing, Electronic commerce -- Internet marketing, Beauty, Personal -- Psychological aspects, Consumer behavior -- Sex differences, Face -- Psychological aspects, Motivation research (Marketing), Advertising -- Psychological aspects

Relation: https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/r494vn29q

Availability: https://ir.library.oregonstate.edu/concern/graduate_thesis_or_dissertations/r494vn29q

Cultures of Consumption

Authors: Frank Mort

Resource Type: eBook.

Subjects: Consumer behavior--Sex differences--History --, Consumption (Economics)--History--20th century

Categories: SOCIAL SCIENCE / Men"s Studies, SOCIAL SCIENCE / Media Studies

The Sex of Things : Gender and Consumption in Historical Perspective

Authors: Victoria de Grazia, Ellen Furlough

Resource Type: eBook.

Subjects: Sex factors in disease, Consumer behavior--Sex differences--History, Consumption (Economics)--Social aspects--History

Categories: HISTORY / Europe / General, SOCIAL SCIENCE / Gender Studies

[Abstract] Consuming modernity: Gendered behaviour and consumerism before the baby boom

Authors: Warsh, Cheryl Krasnick, Malleck, Dan

Subject Geographic: http://sws.geonames.org/6251999/, United States, http://sws.geonames.org/6252001/, England, United Kingdom, http://sws.geonames.org/6269131/ / Mexico City, Mexico, http://sws.geonames.org/3527646/, Buenos Aires

Time: Canada, http://sws.geonames.org/6251999/, Consumption (Economics)--Sex differences--History--20th century, Consumption (Economics)--Political aspects--History--20th century, Consumption (Economics)--Political aspects--Canada--History--20th century, Consumer behavior--Sex differences--History--20th century, Women consumers--History--20th century, Women in advertising--History--20th century

File Description: 1 p.; text; application/pdf

Relation: Sample chapter available at: http://www.ubcpress.ca/books/pdf/chapters/2013/ConsumingModernity.pdf; Warsh, C.K. & Malleck, D. (Eds.). (2013). Consuming modernity: Gendered behaviour and consumerism before the baby boom. Vancouver: UBC Press.; http://hdl.handle.net/10613/3084

Availability: http://hdl.handle.net/10613/3084