Which Corporate Social Responsibility (CSR) Approach Optimizes Customer Engagement Behavior? The Role of Customer-brand Identification, Brand Love, and Social Communication

Συγγραφείς: Dahrouj, Rasha

Θεματικοί όροι: Social responsibility of business -- Case studies, Branding (Marketing) -- Case studies, Consumer behavior -- Case studies, Dissertations, Lebanese American University -- Dissertations, Academic, Art and photography -- United States -- Exhibitions, Brand choice

Cases on Metaverse and Consumer Experiences

Συγγραφείς: Maria Antónia Gonçalves Rodrigues, Maria Amélia Carvalho, Joaquim Fernando Monteiro Pratas

Resource Type: eBook.

Θέματα: Metaverse--Case studies, Internet marketing--Case studies, Consumer behavior--Case studies

Categories: COMPUTERS / Virtual & Augmented Reality, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General

The Secret Lives of Customers : A Detective Story About Solving the Mystery of Customer Behavior

Συγγραφείς: David S Duncan

Resource Type: eBook.

Θέματα: Marketing research--Case studies, Consumer behavior--Case studies, Customer relations--Case studies

Categories: BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Leadership

Otomobil alımında tüketici davranışlarını etkileyen faktörler

Συγγραφείς: Arslan, Kahraman

Συνεισφορές: TR34843, Enstitüler, Sosyal Bilimler Enstitüsü

Πηγή: Volume: 2, Issue: 3 83-103
İstanbul Commerce University Journal of Science
İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi

Θεματικοί όροι: Consumer Behavior, Case Studies, Otomobil Endüstrisi ve Ticareti, Automobile Industry and Trade, Tüketici Davranışı, Vaka Çalışmaları

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: https://hdl.handle.net/11467/209
https://dergipark.org.tr/tr/pub/ticaretfbd/issue/21343/228952

The impact of web personalisation on consumer attitudes and behaviours : a systematic literature review

Συγγραφείς: Castillo, Daniela, Canhoto, Ana Isabel, Said, Emanuel, 51st Academy of Marketing Conference

Θεματικοί όροι: Web sites -- Design, Web site development, Consumer behavior -- Case studies, Consumers -- Attitudes

Relation: https://www.um.edu.mt/library/oar/handle/123456789/94012

Διαθεσιμότητα: https://www.um.edu.mt/library/oar/handle/123456789/94012

Trading of Hong Kong listed securities on internet for individual investors in Hong Kong: a study on consumer behaviours.

Συνεισφορές: Po, Chun-Wong., Chinese University of Hong Kong Graduate School. Division of Business Administration.

Θεματικοί όροι: Electronic trading of securities, Electronic trading of securities--China--Hong Kong, Securities--Computer networks, Securities--China--Hong Kong--Computer networks, Securities--Computer network resources, Securities--China--Hong Kong--Computer network resources, Investments--Computer networks, Investments--China--Hong Kong--Computer networks, Investments--Computer network resources, Investments--China--Hong Kong--Computer network resources, Internet, World Wide Web, Consumer behavior--Case studies, Consumer behavior--China--Hong Kong--Case studies

Θέμα γεωγραφικό: China, Hong Kong

Περιγραφή αρχείου: print; vi, 115 leaves : ill.; 30 cm.

Relation: cuhk:321804; http://library.cuhk.edu.hk/record=b5889037

Διαθεσιμότητα: http://library.cuhk.edu.hk/record=b5889037
https://repository.lib.cuhk.edu.hk/en/item/cuhk-321804

Moulding consumer behaviour: a case study of Zhuhai department store.

Συνεισφορές: Chan, Min Simon., Wong, Suet Ching Magdalene., Chinese University of Hong Kong Graduate School. Division of Business Administration.

Θεματικοί όροι: Consumer behavior--Case studies, Consumer behavior--China--Zhuhai Shi--Case studies, Department stores--Case studies, Department stores--China--Zhuhai Shi--Case studies

Θέμα γεωγραφικό: China, Zhuhai Shi

Περιγραφή αρχείου: print; vii, 101 leaves : ill., map; 30 cm.

Relation: cuhk:320730; http://library.cuhk.edu.hk/record=b5888597

Διαθεσιμότητα: http://library.cuhk.edu.hk/record=b5888597
https://repository.lib.cuhk.edu.hk/en/item/cuhk-320730

Cases on Consumer-Centric Marketing Management

Συγγραφείς: Vimi Jham, Sandeep Puri

Resource Type: eBook.

Θέματα: Customer services--Case studies, Marketing--Management--Case studies, Customer relations--Case studies, Consumer behavior--Case studies

Categories: BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General

Why do some consumers prefer organic food? A discourse analytical perspective

Συγγραφείς: Mazzacano D`Amato, Pierre, Falzon, Joseph

Θεματικοί όροι: Natural foods, Natural foods -- Economic aspects, Consumer behavior -- Case studies

Relation: https://www.um.edu.mt/library/oar//handle/123456789/19207

Διαθεσιμότητα: https://www.um.edu.mt/library/oar//handle/123456789/19207
https://doi.org/10.1080/10454446.2013.843487

Caso 'Apple Inc.' : efecto del marketing experiencial en el proceso de decisión del consumidor

Συγγραφείς: Castro, Nicolás

Συνεισφορές: Dvoskin, Roberto

Θεματικοί όροι: Apple Computer, Inc. -- Marketing, Inc. -- Mercadeo, Computer industry -- United States -- Marketing -- Case studies, Consumer behavior -- Case studies, Target marketing -- Case studies, Branding (Marketing) -- Case studies, Industria de computadoras -- Estados Unidos -- Mercadeo -- Casos de estudio, Conducta del consumidor -- Casos de estudio, Mercadeo por objetivos -- Casos de estudio, Identidad de marca (Mercadeo) -- Casos de estudio

Περιγραφή αρχείου: application/pdf

Relation: Castro, N. (2016). Caso "Apple Inc." : efecto del marketing experiencial en el proceso de decisión del consumidor. [Tesis de grado, Universidad de San Andrés. Escuela de Administración y Negocios]. Repositorio Digital San Andrés. http://hdl.handle.net/10908/12049; T.G. A. y C. 39; http://hdl.handle.net/10908/12049

Διαθεσιμότητα: http://hdl.handle.net/10908/12049

The Global Challenge of Encouraging Sustainable Living : Opportunities, Barriers, Policy and Practice

Συγγραφείς: Shane Fudge, Michael Peters, Steven M. Hoffman, Walter Wehrmeyer

Resource Type: eBook.

Θέματα: Sustainable living--Case studies, Sustainable living--Government policy--Case studies, Sustainability--Case studies, Sustainability--Government policy--Case studies, Consumer behavior--Case studies

Categories: BUSINESS & ECONOMICS / Industries / General

An assessment of sale promotion program on corporate image and customer buying behavior. (c1997)

Συγγραφείς: Masri, Rabah Nazih

Θεματικοί όροι: Consumer behavior -- Case studies, Sales promotion -- Lebanon -- Case studies, Selling -- Case studies, 12. Responsible consumption

A comparison of the consumer decision-making behavior of married and cohabiting couples

Συγγραφείς: Calpo, Karen Prodigalidad

Πηγή: Theses Digitization Project

Θεματικοί όροι: Consumer behavior -- Case studies, Marriage -- Decision making, Couples -- Decision making, Consumers -- Decision making -- Case studies, Households -- Decision making, Marketing

Περιγραφή αρχείου: application/pdf

Διαθεσιμότητα: https://scholarworks.lib.csusb.edu/etd-project/2761
https://scholarworks.lib.csusb.edu/context/etd-project/article/3778/viewcontent/A_20COMPARISON_20OF_20THE_20CONSUMER_20DECISION_20MAKING_20BEHAVIOR_20OF_20MARRIED_20AND_20COHABITING_20COUPLES_20X.pdf

Environmental, social and personal factors influencing impulse buying behaviour among tourists patronizing premium outlets in Malaysia

Συγγραφείς: Syed Ali, Sharifah Faridah

Θεματικοί όροι: Consumer behavior - Case studies, Impulse buying - Malaysia, Tourism, manag, eco

Relation: http://psasir.upm.edu.my/id/eprint/99205/1/SPE%202020%2041%20IR.pdf; http://psasir.upm.edu.my/id/eprint/99205/

Διαθεσιμότητα: http://psasir.upm.edu.my/id/eprint/99205/1/SPE%202020%2041%20IR.pdf
http://psasir.upm.edu.my/id/eprint/99205/

Influences of the social structure of the consumer's economy on technology adoption and consumption

Συγγραφείς: Sherman Wen Hao Ting

Θεματικοί όροι: Smartphones, Consumer behavior Case studies, Consumer behavior, Consumers Psychology, Technological innovations Economic aspects, Technological innovations Social aspects, Technology Sociological aspects

Relation: https://figshare.com/articles/thesis/Influences_of_the_social_structure_of_the_consumer_s_economy_on_technology_adoption_and_consumption/14873298

Διαθεσιμότητα: https://doi.org/10.26180/14873298.v1
https://figshare.com/articles/thesis/Influences_of_the_social_structure_of_the_consumer_s_economy_on_technology_adoption_and_consumption/14873298

Consumer behavior analysis and marketing communications strategy development: the case of Citroen Xantia

Συγγραφείς: Eser, Murat Tolga

Συνεισφορές: Ger, Güliz

Θεματικοί όροι: Market Orientation, segmentation, image, positioning, communications strategy, product catcgoiy, car market in turkey, HF5415.127 .E84 1996, Market segmentation--Case studies, Consumer behavior--Case studies, Marketing research, Communication in marketing, Marketing--Management, Automobile industry--Turkey

Περιγραφή αρχείου: 40 leaves, illustrations; application/pdf

Relation: http://hdl.handle.net/11693/17803

Διαθεσιμότητα: http://hdl.handle.net/11693/17803

Antecedents and outcomes of emotions and satisfaction of guests in the Malaysian Peer-to-Peer accommodation sector

Συγγραφείς: Ali, Laiba

Θεματικοί όροι: Peer-to-peer travel, Consumer behavior - Case studies, Consumers - Psychology

Περιγραφή αρχείου: text

Relation: http://psasir.upm.edu.my/id/eprint/83075/1/FEP%202018%2039%20ir.pdf; Ali, Laiba (2018) Antecedents and outcomes of emotions and satisfaction of guests in the Malaysian Peer-to-Peer accommodation sector. Masters thesis, Universiti Putra Malaysia.

Διαθεσιμότητα: http://psasir.upm.edu.my/id/eprint/83075/
http://psasir.upm.edu.my/id/eprint/83075/1/FEP%202018%2039%20ir.pdf

Contribution à une étude du concept d'implication et de ses manifestations en psychologie économique: une analyse en termes d'élaboration d'échelles et de questionnaires appliqués à des signifiés-produits et à des signifiés-publicités

Συγγραφείς: Boogaerts, Laurence

Συνεισφορές: Salengros, Pierre

Θεματικοί όροι: Consumer behavior -- Case studies, Consommateurs -- Comportement -- Cas, Etudes de, Etudes de, Psychologie, Consommateurs -- Psychologie, Consumer behavior -- Research, Advertising -- Psychological aspects, Publicité -- Aspect psychologique, Consommateurs -- Comportement -- Cas, Consumers -- Psychology, Consommateurs -- Comportement -- Recherche

Περιγραφή αρχείου: 3 v. (460 p.); No full-text files; 3 full-text file(s): application/pdf; application/pdf

Σύνδεσμος πρόσβασης: http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/211846

The Myth of Excellence : Why Great Companies Never Try to Be the Best at Everything

Συγγραφείς: Fred Crawford, Ryan Mathews

Resource Type: eBook.

Θέματα: Consumer behavior--Case studies, Marketing research--Case studies, Shopping--Case studies

Categories: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Reference

Ordinary Consumption

Συγγραφείς: Jukka Groncow, Alan Warde

Resource Type: eBook.

Θέματα: Consumption (Economics)--Sociological aspects, Consumption (Economics)--Case studies, Consumer behavior--Case studies

Categories: SOCIAL SCIENCE / Anthropology / Cultural & Social, SOCIAL SCIENCE / Sociology / General