An Empirical Study of Google's Advertising Ecosystem: From User Profiling to Ad Targeting

Συγγραφείς: Zheng, Tianming, Li, Hua, Meng, Shu, Xu, Haitao, Li, Zhao, Hu, Shichang

Πηγή: 2025 IEEE 12th International Conference on Cyber Security and Cloud Computing (CSCloud) CSCLOUD Cyber Security and Cloud Computing (CSCloud), 2025 IEEE 12th International Conference on. :1-6 Nov, 2025

Relation: 2025 IEEE 12th International Conference on Cyber Security and Cloud Computing (CSCloud)

Crisis, Competition, and Campaigning: Citizens and Parties in 21st Century Politics

Συγγραφείς: Rodríguez López, Irene

Thesis Advisors: Rodon i Casarramona, Antoni

Πηγή: TDX (Tesis Doctorals en Xarxa)

Θεματικοί όροι: Comportament polític, Political behaviour, Comportamiento político, Partits polítics, Political parties, Partidos políticos, Unió Europea, European Union, Unión Europea, Segmentació d'anuncis, Ad targeting, Segmentación de anuncios, Opinió pública, Public opinion, Opinión pública

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: https://hdl.handle.net/10803/697442

AdKDD 2025

Συγγραφείς: Bagherjeiran, Abraham, Djuric, Nemanja, Lee, Kuang-chih, Pang, Linsey, Radosavljevic, Vladan, Rajan, Suju

Πηγή: Proceedings of the 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.2. :6262-6263

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3711896.3737847

From Clicks to Conversions: Transforming Recommendation Engines in Online Retail

Συγγραφείς: Karulkar, Yashodhan^Aff13, Shah, Bhavya^Aff13, Rola, Kavya^Aff13, Shah, Dhruvie^Aff13

Συνεισφορές: Kacprzyk, Janusz, Series Editor^Aff1, Gomide, Fernando, Advisory Editor^Aff2, Kaynak, Okyay, Advisory Editor^Aff3, Liu, Derong, Advisory Editor^Aff4, Pedrycz, Witold, Advisory Editor^Aff5, Polycarpou, Marios M., Advisory Editor^Aff6, Rudas, Imre J., Advisory Editor^Aff7, Wang, Jun, Advisory Editor^Aff8, Pandit, Manjaree, editor^Aff9, Gaur, M. K., editor^Aff10, Kumar, Sandeep, editor^Aff11, Shorif Uddin, Mohammad, editor^Aff12

Πηγή: Artificial Intelligence and Sustainable Computing : Proceedings of ICSISCET 2025, Volume 2. 1938:238-252

On the Use of Proxies in Political Ad Targeting

Συγγραφείς: Sapiezynski, Piotr, Kaplan, Levi, Mislove, Alan, Korolova, Aleksandra

Πηγή: Proceedings of the ACM on Human-Computer Interaction - CSCW. 8(CSCW2):1-31

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3686917

Ai-driven algorithms in social media advertising: personalization, ethical implications, and future directions

Συγγραφείς: Dr. Kesavulu Poola, Vaishnavi Mali, Sanjal Gudivada, Aditi Chhajed, Vaishnavi Gonchi Reddy

Θεματικοί όροι: digital marketing ethics, ad targeting, social media algorithms, AI-driven advertising, algorithmic bias, personalization

Extreme Multi-Label Classification for Ad Targeting using Factorization Machines

Συγγραφείς: Pavlovski, Martin, Ravindran, Srinath, Gligorijevic, Djordje, Agrawal, Shubham, Stojkovic, Ivan, Segura-Nunez, Nelson, Gligorijevic, Jelena

Πηγή: Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. :4705-4716

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3580305.3599822

Reducing Customer Acquisition Cost Using Ai-Based Ad Targeting and Budget Optimization

Συγγραφείς: Malavde, Mukesh Ramdas, Raut, Vedant Prashant

Συνεισφορές: Mane, Dr. Santosh P.

Θεματικοί όροι: Keywords: Customer Acquisition Cost (CAC), Artificial Intelligence (AI), Ad Targeting, Budget Optimization, Predictive Analytics, E-commerce

AdKDD 2024

Συγγραφείς: Bagherjeiran, Abraham, Djuric, Nemanja, Lee, Kuang-Chih, Pang, Linsey, Radosavljevic, Vladan, Rajan, Suju

Πηγή: Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. :6706-6707

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3637528.3671476

Fine-Grained Context-aware Ad Targeting on Social Media Platforms

Συγγραφείς: De Maio, Carmen, Gallo, Mariacristina, Hao, Fei, Loia, Vincenzo, Yang, Erhe

Πηγή: 2020 IEEE International Conference on Systems, Man, and Cybernetics (SMC) Systems, Man, and Cybernetics (SMC), 2020 IEEE International Conference on. :3059-3065 Oct, 2020

Relation: 2020 IEEE International Conference on Systems, Man, and Cybernetics (SMC)

On the Potential for Discrimination via Composition

Συγγραφείς: Venkatadri, Giridhari, Mislove, Alan

Πηγή: Proceedings of the ACM Internet Measurement Conference. :333-344

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3419394.3423641

Representative Negative Instance Generation for Online Ad Targeting

Συγγραφείς: Quan, Yuhan, Ding, Jingtao, Jin, Depeng, Yang, Jianbo, Zhou, Xing, Li, Yong

Πηγή: Proceedings of the 29th ACM International Conference on Information & Knowledge Management. :2177-2180

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3340531.3412114

AdKDD 2023

Συγγραφείς: Bagherjeiran, Abraham, Djuric, Nemanja, Lee, Kuang-Chih, Pang, Linsey, Radosavljevic, Vladan, Rajan, Suju

Πηγή: Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. :5849-5850

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3580305.3599582

AdKDD 2022

Συγγραφείς: Bagherjeiran, Abraham, Djuric, Nemanja, Grbovic, Mihajlo, Lee, Kuang-Chih, Liu, Kun, Liu, Wei, Pang, Linsey, Radosavljevic, Vladan, Rajan, Suju, Xie, Kexin

Πηγή: Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. :4852-4853

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3534678.3542920

AdKDD 2021

Συγγραφείς: Bagherjeiran, Abraham, Djuric, Nemanja, Grbovic, Mihaljo, Lee, Kuang-chih, Liu, Kun, Radosavljevic, Vladan, Rajan, Suju

Πηγή: Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining. :4106-4107

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/3447548.3469486

Accepting Exclusion: Examining the (Un)Intended Consequences of Data-Driven Campaigns: Examining the (un)intended consequences of data-driven campaigns

Συγγραφείς: Sophie Minihold, Fabio Votta

Συνεισφορές: SSOAR - Social Science Open Access Repository

Πηγή: Media and Communication, Vol 12, Iss 0 (2024)

Θεματικοί όροι: Kampagne, information asymmetry, citizen, campaign, data-driven campaign, Communication. Mass media, meta ad targeting dataset, political right, P87-96, Bürger, election advertising, election campaign, Exklusion, citizens, Wahlkampf, Wahlwerbung, Niederlande, exclusion, politische Rechte, Netherlands

Περιγραφή αρχείου: application/pdf

Σύνδεσμος πρόσβασης: https://doaj.org/article/44a38cdbdc224c29af52c5f923aa11dc
https://handle.uba.uva.nl/personal/pure/en/publications/accepting-exclusion(82d511ab-6ebf-404a-85a8-8d853f1593b3).html
https://doi.org/10.17645/mac.8685
https://hdl.handle.net/11245.1/82d511ab-6ebf-404a-85a8-8d853f1593b3
https://www.ssoar.info/ssoar/handle/document/97385

Hidden Conditional Random Fields with Deep User Embeddings for Ad Targeting

Συγγραφείς: Djuric, Nemanja, Radosavljevic, Vladan, Grbovic, Mihajlo, Bhamidipati, Narayan

Πηγή: 2014 IEEE International Conference on Data Mining Data Mining (ICDM), 2014 IEEE International Conference on. :779-784 Dec, 2014

Relation: 2014 IEEE International Conference on Data Mining (ICDM)

Conversions API and Other Signal Resilient Ad Products in a Cookieless World

Συγγραφείς: Saurabh, Kumar, Rahul, Chaturvedi, Sagar, Sidana

Πηγή: International Journal of Current Science Research and Review.

Θεματικοί όροι: 9. Industry and infrastructure, Ad Targeting, Advertisers, Conversions API, Cookieless Future, Digital Marketing Landscape, Signal Resilient Advertising Products, User Privacy

Retrieval models for audience selection in display advertising

Συγγραφείς: Tyler, Sarah K., Pandey, Sandeep, Gabrilovich, Evgeniy, Josifovski, Vanja

Πηγή: Proceedings of the 20th ACM international conference on Information and knowledge management. :593-598

Διαθεσιμότητα: http://dl.acm.org/doi/10.1145/2063576.2063664

Influence of age and gender specifics of social network users in Russia on marketing and advertising methods

Συγγραφείς: L. G. Akhmaeva

Πηγή: Цифровая социология, Vol 3, Iss 3, Pp 21-28 (2020)

Θεματικοί όροι: social networks, age, social network user, ad targeting, statistics, marketing, gender, Sociology (General), internet, advertising, accommodation of advertising, HM401-1281

Σύνδεσμος πρόσβασης: https://digitalsociology.guu.ru/jour/article/download/51/44
https://doaj.org/article/21b821a7049c4392a79a4a669b54a566