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1Academic Journal
Συγγραφείς: G. Smailova, A. S. Omarova, Г. Ж. Смаилова, А. Ш. Омарова
Πηγή: Qainar Journal of Social Science; Том 3, № 2 (2024); 21-37 ; 2958-7220 ; 2958-7212
Θεματικοί όροι: финансовая грамотность, banking marketing, competitive advantage, customer, customer segmentation, loyalty programs, sustainable development, financial literacy, банктік маркетинг, бәсекелестік артықшылық, клиент, клиенттерді сегментациялау, адалдық бағдарламалары, тұрақты даму, қаржылық сауаттылық, банковский маркетинг, конкурентное преимущество, сегментация клиентов, программы лояльности, устойчивое развитие
Περιγραφή αρχείου: application/pdf
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