The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach

Authors: P. Yu. Makarov, A. A. Chub

Source: Экономика региона, Vol 19, Iss 3 (2023)

Subject Terms: place branding, regional economic conditions, survival analysis, Kaplan-Meier estimator, federal subjects of Russia, place marketing, place brand, СУБЪЕКТЫ РОССИЙСКОЙ ФЕДЕРАЦИИ, 9. Industry and infrastructure, PLACE BRANDING, 1. No poverty, МАРКЕТИНГ ТЕРРИТОРИЙ, KAPLAN-MEIER ESTIMATOR, МЕТОД КАПЛАНА - МЕЙЕРА, 12. Responsible consumption, REGIONAL ECONOMIC CONDITIONS, FEDERAL SUBJECTS OF RUSSIA, Regional economics. Space in economics, БРЕНД ТЕРРИТОРИИ, HT388, 11. Sustainability, 8. Economic growth, PLACE BRAND, PLACE MARKETING, РЕГИОНАЛЬНЫЕ ЭКОНОМИЧЕСКИЕ УСЛОВИЯ, БРЕНДИНГ ТЕРРИТОРИЙ, SURVIVAL ANALYSIS, АНАЛИЗ ВЫЖИВАЕМОСТИ

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Access URL: https://doaj.org/article/39528776af8f4cc5a05fdfc3b7772b34
http://elar.urfu.ru/handle/10995/127955