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1Academic Journal
Authors: Lun-Fu, D., Perederiy, M.
Subject Terms: ИМИДЖ, ПРОДВИЖЕНИЕ, AMBASSADOR, PROMOTION, РЕКЛАМНАЯ КАМПАНИЯ, BRAND REPRESENTER, РЕПУТАЦИЯ, IMAGE, ADVERTISING CAMPAIGN, REPUTATION, ПРЕДСТАВИТЕЛЬ БРЕНДА, АМБАССАДОР
File Description: application/pdf
Access URL: http://elar.urfu.ru/handle/10995/137877
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2Academic Journal
Source: Вестник МИРБИС. :133-139
Subject Terms: social networks, мессенджеры, социальные сети, messengers, портфолио, бренд, маркетинг, portfolio, информационные технологии, information technology, marketing, brand, ambassador, амбассадор
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4Academic Journal
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5Academic Journal
Authors: Senjawati Retno, Suhel, Asngari Imam, Сенджавати Ретно, Сухел, Аснгари Имам
Source: MIR (Modernization. Innovation. Research); Том 11, № 2 (2020); 233-242 ; МИР (Модернизация. Инновации. Развитие); Том 11, № 2 (2020); 233-242 ; 2411-796X ; 2079-4665 ; 10.18184/2079-4665.2020.11.2
Subject Terms: амбассадор (посол) бренда, Product Quality, Price, Income, Halal Labeling, Brand, качество продукции, цена, доход, маркировка халяль
File Description: application/pdf
Relation: https://www.mir-nayka.com/jour/article/view/1039/890; Abd Rahman A., Asrarhaghighi E., Ab Rahman S. Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing. 2015; 6(1):148–163. https://doi.org/10.1108/JIMA-09-2013-0068; Amin H., Abdul-Rahman A. R., Razak D.A. Theory of Islamic consumer behaviour: An empirical study of consumer behaviour of Islamic mortgage in Malaysia. Journal of Islamic Marketing. 2014; 5(2):273–301. https://doi.org/10.1108/JIMA-06-2013-0042; Anam J., Sany Sanuri B.M.M., Ismail B.L.O. Conceptualizing the relation between halal logo, perceived product quality and the role of consumer knowledge. Journal of Islamic Marketing. 2018; 9(4):727–746. https://doi.org/10.1108/JIMA-02-2017-0019; Ansari N. U., Mohammed H. (2015). Factors affecting the intent to purchase halal personal care products: empirical evidence from Pakistan. International Journal of Islamic Marketing and Branding. 2015; 1(2):199. https://doi.org/10.1504/ijimb.2015.071784; Ariffin S.K., Ismail I., Shah K.A. Religiosity moderates the relationship between ego-defensive function and attitude towards advertising 1. Journal of Islamic Marketing. 2016; 7(1). https://doi.org/https://doi.org/10.1108/JIMA-11-2014-0074; Ashraf M.A. Islamic marketing and consumer behavior toward halal food purchase in Bangladesh: An analysis using SEM. Journal of Islamic Marketing. 2019; 10(3):893–910. https://doi.org/10.1108/JIMA-03-2018-0051; Badan Pusat Statistik Kota Palembang. Palembang Dalam Angka. 2019. URL: https://palembangkota.bps.go.id/publication.html; Dinar Standard. State of the Global Islamic Economy Report 2019/20. In Dubai International Financial Centre. 2019. URL: https://haladinar.io/hdn/doc/report2018.pdf; Gujarati D.N. Basic Econometrics. (4th ed.). McGrawHill Companies. 2004.; Hong M., Sun S., Beg A.B.M.R., Zhou Z. Determinants of halal purchasing behaviour: evidences from China. Journal of Islamic Marketing. 2019; 10(2):410–425. https://doi.org/10.1108/JIMA-03-2018-0053; Jamshidi D., Hussin N. Forecasting patronage factors of Islamic credit card as a new e-commerce banking service. Journal of Islamic Marketing. 2016; 7(4):378–404. https://doi.org/10.1108/jima-07-2014-0050; Karim A. Ekonomi Mikro Islami (5th ed.). PT Raja Grafindo Persada. 2016.; Mohd Yusof Y.L., Wan Jusoh W.J. Islamic Branding: The Understanding and Perception. Procedia - Social and Behavioral Sciences. 2014; 130(May):179–185. https://doi.org/10.1016/j.sbspro.2014.04.022; Mukhtar A., Butt M.M. Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing. 2012; 3(2):108–120. https://doi.org/10.1108/17590831211232519; Pew Research Center. The Future of World Religions: Population Growth Projections, 2010- 2050. 2019; (April):1–12. URL: https://www.pewforum.org/2015/04/02/religious-projections2010-2050/%0Ahttps://www.pewforum.org/2015/04/02/religious-projections-2010-2050/#projected-growth-map; Salam M.T., Muhamad N., Leong V.S. Measuring religiosity among Muslim consumers: observations and recommendations. Journal of Islamic Marketing. 2019; 10(2):633–652. https://doi.org/10.1108/JIMA-02-2018-0038; Sayogo D.S. Journal of Islamic Marketing. Journal of Islamic Marketing Article. 2018; 4(1):2013–2014.; Shahid S., Ahmed F., Hasan U. (2018). A qualitative investigation into consumption of halal cosmetic products: the evidence from India. Journal of Islamic Marketing. 2018; 9(3):484–503. https://doi.org/10.1108/JIMA-01-2017-0009; Taherdoost H. Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. SSRN Electronic Journal, January. April 10, 2016. https://doi.org/10.2139/ssrn.3205035; Wilson J.A.J. The new wave of transformational Islamic marketing: Reflections and definitions. Journal of Islamic Marketing. 2012; 3(1):5–11. https://doi.org/10.1108/17590831211225436; Wilson J.A.J. The "halal" phenomenon: An extension or a new paradigm? Social Business. 2014; 4(3):255–271. https://doi.org/10.1362/204440814x14103454934294; Wilson J.A.J., Liu J. Shaping the Halal into a brand? Journal of Islamic Marketing. 2010; 1(2):107–123. https://doi.org/10.1108/17590831011055851
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Contributors: Алканова Ольга Николаевна, Alkanova Olga Nikolaevna, Смирнова Мария Михайловна, Smirnova Maria Mihajlovna
Subject Terms: виртуальный помощник, диджитал амбассадор, цифровая безопасность, Ева, МегаФон, маркетинговые рекомендации, virtual assistant, digital ambassador, digital security, Eva, Megafon, marketing recommendations
Relation: 089476; http://hdl.handle.net/11701/46556
Availability: http://hdl.handle.net/11701/46556