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1Academic Journal
Συγγραφείς: Devlin, James F., Roy, Sanjit K., Sekhon, Harjit, Moin, S. M.A., Sahiner, Mehmet
Πηγή: Devlin, J F, Roy, S K, Sekhon, H, Moin, S M A & Sahiner, M 2025, 'Trust and FinTech : A review and research agenda', Electronic Markets, vol. 35, no. 1, 62. https://doi.org/10.1007/s12525-025-00803-w
Θεματικοί όροι: AI, Big data, Dispositional Trust, FinTech, Institutional trust, Trust, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management, /dk/atira/pure/subjectarea/asjc/2000/2002, name=Economics and Econometrics, /dk/atira/pure/subjectarea/asjc/1700/1706, name=Computer Science Applications, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing, /dk/atira/pure/subjectarea/asjc/1400/1405, name=Management of Technology and Innovation
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2Academic Journal
Συγγραφείς: Motoki, Kosuke, Iseki, Sayo, Pathak, Abhishek
Πηγή: Motoki, K, Iseki, S & Pathak, A 2025, 'Sounds cute : Exploring the role of sound reduplication in brand names', International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2025.02.002
Θεματικοί όροι: Brand names, Sensory marketing, Cute branding, Sound reduplication, Sound symbolism, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
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3Academic Journal
Συγγραφείς: Shen, Yang, Lythreatis, Sophie, Singh, Sanjay Kumar, Cooke, Fang Lee
Πηγή: Shen, Y, Lythreatis, S, Singh, S K & Cooke, F L 2025, 'A meta-analysis of knowledge hiding behavior in organizations : Antecedents, consequences, and boundary conditions', Journal of Business Research, vol. 186, 114963. https://doi.org/10.1016/j.jbusres.2024.114963
Θεματικοί όροι: HR practices, Knowledge hiding, Leadership, Meta-analysis, Performance, Personality traits, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
Relation: info:eu-repo/semantics/altIdentifier/pissn/0148-2963; info:eu-repo/semantics/altIdentifier/eissn/1873-7978
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4Academic Journal
Συγγραφείς: Wobst, Janice, Lueg, Rainer
Πηγή: Wobst , J & Lueg , R 2025 , ' Avoiding algorithm errors in textual analysis : A guide to selecting software, and a research agenda toward generative artificial intelligence ' , Journal of Business Research , vol. 199 , 115571 . https://doi.org/10.1016/j.jbusres.2025.115571
Θεματικοί όροι: Algorithm error, Generative AI, Large language models, Reliability, Software selection, Textual analysis, Validity, Value-based management, /dk/atira/pure/core/keywords/558218865, name=Management studies, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Διαθεσιμότητα: http://fox.leuphana.de/portal/de/publications/avoiding-algorithm-errors-in-textual-analysis(95c0aeae-ed7b-4609-8319-df0ae5ca8545).html
https://doi.org/10.1016/j.jbusres.2025.115571
http://www.scopus.com/inward/record.url?scp=105009249410&partnerID=8YFLogxK -
5Academic Journal
Συγγραφείς: Garcia-Ortega, Beatriz, Galan-Cubillo, Javier, Morozova, Daria, Llorens-Montes, F. Javier
Πηγή: Garcia-Ortega, B, Galan-Cubillo, J, Morozova, D & Llorens-Montes, F J 2025, 'Decoding business strategies toward sufficient consumption in the fashion industry', Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-04-2024-0132
Θεματικοί όροι: Fashion and apparel industry, Sufficiency-oriented consumption, Business strategy, Circular economy, Sustainability, Anti-consumerist washing, /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production, name=SDG 12 - Responsible Consumption and Production, /dk/atira/pure/sustainabledevelopmentgoals/decent_work_and_economic_growth, name=SDG 8 - Decent Work and Economic Growth, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
Relation: info:eu-repo/semantics/altIdentifier/pissn/1361-2026
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6Academic Journal
Συγγραφείς: Dion, Delphine, Pavlyuchenko, Roman, Prokopec, Sonja
Πηγή: Dion, D, Pavlyuchenko, R & Prokopec, S 2025, 'The Enrichment Economy : Market Dynamics, Brand Strategy, and Ethics', Journal of Marketing, vol. 89, no. 2, pp. 96-118. https://doi.org/10.1177/00222429241275014
Θεματικοί όροι: circularity, collection goods, enrichment economy, luxury, market dynamics, market systems, secondhand markets, sustainability, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
Διαθεσιμότητα: https://researchportal.bath.ac.uk/en/publications/88171c9d-56ac-499a-b110-a74f39a34d7d
https://doi.org/10.1177/00222429241275014
https://purehost.bath.ac.uk/ws/files/338038553/dion-et-al-2024-express-the-enrichment-economy-market-dynamics-brand-strategy-and-ethics.pdf
http://www.scopus.com/inward/record.url?scp=85210601141&partnerID=8YFLogxK -
7Academic Journal
Συγγραφείς: Takhar, Jennifer, Sodergren, Jonatan, Patterson, Anthony, Stevens, Lorna
Πηγή: Takhar, J, Sodergren, J, Patterson, A & Stevens, L 2025, 'Lit Crit Riffin': A Collaborative Mode of Literary Criticism in Marketing Theory', Marketing Theory. https://doi.org/10.1177/14705931251378533
Θεματικοί όροι: Collective criticism, creative methodologies, humanistic inquiry, interpretation, literary criticism, reader response theory, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
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8Academic Journal
Συγγραφείς: Pietsch, Marcus, Aydin, Burak, Montecinos, Carmen, Bellibaş, Mehmet Şükrü
Πηγή: Pietsch , M , Aydin , B , Montecinos , C & Bellibaş , M Ş 2025 , ' Organizational ambidexterity and student achievement : Do knowledge exploration and exploitation in schools make a difference? ' , Journal of Innovation and Knowledge , vol. 10 , no. 1 , 100636 . https://doi.org/10.1016/j.jik.2024.100636
Θεματικοί όροι: Ambidexterity, Exploitation, Exploration, Knowledge, Poverty, Student achievement, /dk/atira/pure/core/keywords/558306934, name=Educational science, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing, /dk/atira/pure/subjectarea/asjc/2000/2002, name=Economics and Econometrics, /dk/atira/pure/subjectarea/asjc/1400/1405, name=Management of Technology and Innovation, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management
Διαθεσιμότητα: http://fox.leuphana.de/portal/de/publications/organizational-ambidexterity-and-student-achievement(c79dd9a6-46d1-4394-b58d-48ec7ac193ab).html
https://doi.org/10.1016/j.jik.2024.100636
http://www.scopus.com/inward/record.url?scp=85211069457&partnerID=8YFLogxK -
9Academic Journal
Συγγραφείς: Wobst, Janice, Lueg, Rainer
Πηγή: Wobst , J & Lueg , R 2025 , ' Avoiding algorithm errors in textual analysis : A guide to selecting software, and a research agenda toward generative artificial intelligence ' , Journal of Business Research , vol. 199 , 115571 . https://doi.org/10.1016/j.jbusres.2025.115571
Θεματικοί όροι: Algorithm error, Generative AI, Large language models, Reliability, Software selection, Textual analysis, Validity, Value-based management, /dk/atira/pure/core/keywords/558218865, name=Management studies, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Διαθεσιμότητα: http://fox.leuphana.de/portal/de/publications/avoiding-algorithm-errors-in-textual-analysis(95c0aeae-ed7b-4609-8319-df0ae5ca8545).html
https://doi.org/10.1016/j.jbusres.2025.115571
http://www.scopus.com/inward/record.url?scp=105009249410&partnerID=8YFLogxK -
10Academic Journal
Συγγραφείς: Charles, Vincent, Rana, Nripendra P., Jain, Varsha
Πηγή: Charles, V, Rana, N P & Jain, V 2025, 'Marketing with anthropomorphised AI: insights from consumers', Journal of Consumer Marketing, vol. 42, no. 4, pp. 410-415. https://doi.org/10.1108/JCM-03-2025-7704
Θεματικοί όροι: Artificial Intelligence, Anthropomorphised AI, AI-Generated Influencers, AI Chatbots, Consumer Engagement with AI, AI Transparency and Ethics, Human-AI Interaction, /dk/atira/pure/subjectarea/asjc/1400/1408, name=Strategy and Management, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing, /dk/atira/pure/subjectarea/asjc/1700/1702, name=Artificial Intelligence, /dk/atira/pure/sustainabledevelopmentgoals/industry_innovation_and_infrastructure, name=SDG 9 - Industry, Innovation, and Infrastructure, /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production, name=SDG 12 - Responsible Consumption and Production
Περιγραφή αρχείου: application/pdf
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11Academic Journal
Συγγραφείς: Bucher, Jana, Lazarova, Mila, Deller, Jürgen
Πηγή: Bucher , J , Lazarova , M & Deller , J 2025 , ' Digital technology and global mobility : Narrative review and directions for future research ' , International Business Review , vol. 34 , no. 1 , 102294 . https://doi.org/10.1016/j.ibusrev.2024.102294
Θεματικοί όροι: Digital technology, Global mobility, International assignments, Systematic literature review, /dk/atira/pure/core/keywords/549207066, name=Business psychology, /dk/atira/pure/subjectarea/asjc/2000/2003, name=Finance, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing, /dk/atira/pure/subjectarea/asjc/1400/1408, name=Strategy and Management, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management
Διαθεσιμότητα: http://fox.leuphana.de/portal/de/publications/digital-technology-and-global-mobility(c0cc6958-7fbb-4bee-8064-d1dfcf1f7a51).html
https://doi.org/10.1016/j.ibusrev.2024.102294
http://www.scopus.com/inward/record.url?scp=85191516672&partnerID=8YFLogxK
https://www.mendeley.com/catalogue/9e4f3da7-267f-3f57-98e0-1806722fb268/ -
12Academic Journal
Συγγραφείς: Dion, Delphine, Pavlyuchenko, Roman, Prokopec, Sonja
Πηγή: Dion, D, Pavlyuchenko, R & Prokopec, S 2025, 'The Enrichment Economy : Market Dynamics, Brand Strategy, and Ethics', Journal of Marketing, vol. 89, no. 2, pp. 96-118. https://doi.org/10.1177/00222429241275014
Θεματικοί όροι: circularity, collection goods, enrichment economy, luxury, market dynamics, market systems, secondhand markets, sustainability, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
Διαθεσιμότητα: https://researchportal.bath.ac.uk/en/publications/88171c9d-56ac-499a-b110-a74f39a34d7d
https://doi.org/10.1177/00222429241275014
https://purehost.bath.ac.uk/ws/files/338038553/dion-et-al-2024-express-the-enrichment-economy-market-dynamics-brand-strategy-and-ethics.pdf
http://www.scopus.com/inward/record.url?scp=85210601141&partnerID=8YFLogxK -
13Academic Journal
Συγγραφείς: Pietsch, Marcus, Aydin, Burak, Montecinos, Carmen, Bellibaş, Mehmet Şükrü
Πηγή: Pietsch , M , Aydin , B , Montecinos , C & Bellibaş , M Ş 2025 , ' Organizational ambidexterity and student achievement : Do knowledge exploration and exploitation in schools make a difference? ' , Journal of Innovation and Knowledge , vol. 10 , no. 1 , 100636 . https://doi.org/10.1016/j.jik.2024.100636
Θεματικοί όροι: Ambidexterity, Exploitation, Exploration, Knowledge, Poverty, Student achievement, /dk/atira/pure/core/keywords/558306934, name=Educational science, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing, /dk/atira/pure/subjectarea/asjc/2000/2002, name=Economics and Econometrics, /dk/atira/pure/subjectarea/asjc/1400/1405, name=Management of Technology and Innovation, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management
Διαθεσιμότητα: http://fox.leuphana.de/portal/de/publications/organizational-ambidexterity-and-student-achievement(c79dd9a6-46d1-4394-b58d-48ec7ac193ab).html
https://doi.org/10.1016/j.jik.2024.100636
http://www.scopus.com/inward/record.url?scp=85211069457&partnerID=8YFLogxK -
14Academic Journal
Συγγραφείς: Pillai, Rajasshrie, Sivathanu, Brijesh, Rana, Nripendra P.
Πηγή: Pillai, R, Sivathanu, B & Rana, N P 2025, 'Unveiling virtual interactive marketplaces: shopping motivations in the Metaverse through the lens of uses and gratifications theory', Journal of Business Research, vol. 190, 115219. https://doi.org/10.1016/j.jbusres.2025.115219
Θεματικοί όροι: Metaverse shopping, necessary condition Analysis (NCA), personalization, PLS-SEM, uses and gratifications, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
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15Academic Journal
Συγγραφείς: Lee, Sol, Choi, Kyungdon, Kim, Minki
Πηγή: Lee, S, Choi, K & Kim, M 2025, 'Engaging consumers with virtual reality: a moderation role of product types and consumption orientations', Psychology and Marketing, vol. 42, no. 3, pp. 655-668. https://doi.org/10.1002/mar.22144
Θεματικοί όροι: consumer experience, consumer journey, online content platform, quasi-experimental study, virtual reality, /dk/atira/pure/subjectarea/asjc/3200/3202, name=Applied Psychology, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
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16Academic Journal
Συγγραφείς: Garcia-Ortega, Beatriz, Galan-Cubillo, Javier, Morozova, Daria, Llorens-Montes, F. Javier
Πηγή: Garcia-Ortega, B, Galan-Cubillo, J, Morozova, D & Llorens-Montes, F J 2025, 'Decoding business strategies toward sufficient consumption in the fashion industry', Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-04-2024-0132
Θεματικοί όροι: Fashion and apparel industry, Sufficiency-oriented consumption, Business strategy, Circular economy, Sustainability, Anti-consumerist washing, /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production, name=SDG 12 - Responsible Consumption and Production, /dk/atira/pure/sustainabledevelopmentgoals/decent_work_and_economic_growth, name=SDG 8 - Decent Work and Economic Growth, /dk/atira/pure/subjectarea/asjc/1400/1403, name=Business and International Management, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
Relation: info:eu-repo/semantics/altIdentifier/pissn/1361-2026
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17Academic Journal
Συγγραφείς: Zanette, Maria Carolina, Arsel, Zeynep, Bonnin, Gaël
Πηγή: Zanette, M C, Arsel, Z & Bonnin, G 2024, 'Intersecting the body', Consumption Markets and Culture, vol. 27, no. 2, pp. 73-79. https://doi.org/10.1080/10253866.2024.2350969
Θεματικοί όροι: Body, consumption, intersecting, /dk/atira/pure/subjectarea/asjc/3200/3207, name=Social Psychology, /dk/atira/pure/subjectarea/asjc/3300/3314, name=Anthropology, /dk/atira/pure/subjectarea/asjc/2000/2002, name=Economics and Econometrics, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
Περιγραφή αρχείου: application/pdf
Διαθεσιμότητα: https://researchportal.bath.ac.uk/en/publications/e9505f90-6670-4b0a-8deb-7dfbeed5905d
https://doi.org/10.1080/10253866.2024.2350969
https://purehost.bath.ac.uk/ws/files/330824056/Editorial_Final_TO_SEND_WITH_author_details.pdf
http://www.scopus.com/inward/record.url?scp=85193786119&partnerID=8YFLogxK -
18Academic Journal
Συγγραφείς: Shehawy, Yasser Moustafa, Agag, Gomaa, Alamoudi, Hawazen O., Alharthi, Majed D., Brown, Abraham, Labben, Thouraya Gherissi, Abdelmoety, Ziad H.
Πηγή: Shehawy, Y M, Agag, G, Alamoudi, H O, Alharthi, M D, Brown, A, Labben, T G & Abdelmoety, Z H 2024, 'Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels', Journal of Retailing and Consumer Services, vol. 77, 103665. https://doi.org/10.1016/j.jretconser.2023.103665
Θεματικοί όροι: Cross-national differences, Green hotels, Intention–behavior gap, Willingness to pay more, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing
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19Academic Journal
Συγγραφείς: Chen, Annie, Chu, Wei-Min, Peng, Norman
Πηγή: Chen, A, Chu, W-M & Peng, N 2024, 'Promoting new users’ online health consultation services usage behavior strategically', Health Marketing Quarterly, vol. 41, no. 2, pp. 214-239. https://doi.org/10.1080/07359683.2024.2340196
Θεματικοί όροι: online health consultation services, perceived health risk, protection motivation theory, self-efficacy, self-regulation theory, usage behavior, Online health consultantion services, /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being, name=SDG 3 - Good Health and Well-being, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing, /dk/atira/pure/subjectarea/asjc/3600/3600, name=General Health Professions
Περιγραφή αρχείου: application/pdf
Relation: info:eu-repo/semantics/altIdentifier/pissn/0735-9683
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20Academic Journal
Συγγραφείς: Donvito, Raffaele, Acuti, Diletta, Song, Sanga
Πηγή: Donvito, R, Acuti, D & Song, S 2024, 'Fashion and the metaverse : Implications for consumers and firms', Journal of Global Fashion Marketing, vol. 15, no. 1, pp. 1-5. https://doi.org/10.1080/20932685.2023.2293290
Θεματικοί όροι: digital fashion, Fashion, fast fashion, luxury, metaverse, /dk/atira/pure/subjectarea/asjc/3300/3316, name=Cultural Studies, /dk/atira/pure/subjectarea/asjc/1400/1408, name=Strategy and Management, /dk/atira/pure/subjectarea/asjc/1400/1406, name=Marketing, /dk/atira/pure/subjectarea/asjc/1400/1405, name=Management of Technology and Innovation, /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being, name=SDG 3 - Good Health and Well-being, /dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production, name=SDG 12 - Responsible Consumption and Production
Περιγραφή αρχείου: application/pdf
Διαθεσιμότητα: https://researchportal.bath.ac.uk/en/publications/472bfb3c-942b-4539-a420-44ae60d361da
https://doi.org/10.1080/20932685.2023.2293290
https://purehost.bath.ac.uk/ws/files/312985544/Postprint_JGFM_Editorial_FASHION_AND_THE_METAVERSE_IMPLICATIONS_FOR_CONSUMERS_AND_FIRMS.pdf
http://www.scopus.com/inward/record.url?scp=85182469385&partnerID=8YFLogxK